About

Noreen Krall’s profile is sky high at the moment, due to her prominent role in Apple’s precedent-setting smartphone wars. The company’s very identity hinges on Krall’s decision-making skills, and she is required to understand the patent rules and court proceedings of dozens of different jurisdictions. A possible factor in her success to date is that, as a former engineer herself, it’s been noted that she has a rare ability to make lawyers and engineers collaborate effectively. Despite the huge weight of expectation on her shoulders, Krall still finds the time to thank junior members of her team for their work, even before the result has been announced, by sending them handwritten notes.