Alejandro Dario Rataus – GC Powerlist
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Uruguay 2024

Consumer products

Alejandro Dario Rataus

Legal manager Southern Cone | Unilever

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Uruguay 2024

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Alejandro Dario Rataus

Legal manager Southern Cone | Unilever

How do you approach managing legal aspects during periods of instability or crises, and how does your legal strategy align with the broader business strategy to ensure the organisation’s resilience?   

Managing legal aspects during periods of instability or crises requires a flexible, comprehensive, and strategic mindset. Crises and instabilities are cyclical, and our value as in-house lawyers lies in understanding the evolving needs of the business and consumers at any given moment. Enhancing strategic flexibility is crucial, as it allows us to adapt to different contexts, manage crises effectively, and take controlled legal risks that enable the business to excel and improve continuously.  

Aligning our legal strategy with the broader business strategy to ensure organisational resilience and success is also one of our core pillars. In my understanding, this involves maintaining a fluid dialogue with various areas of the company to develop a comprehensive and strategic view of the business. Furthermore, building trust and transparency with different departments is fundamental, as it allows us to better understand the associated risks and identify the best ways to mitigate them. 

 

What are the main cases or transactions that you have been involved in recently?   

For the company’s global vision, Uruguay is a market that is expanding and has significant growth potential. This has led me to participate in cross-border transactions in which Unilever Uruguay has played an active role. Currently, the company is exploring various alternatives and investments aligned with its global policy, particularly in areas like sustainability. In this context, I have participated in transactions such as financing, investments to improve the technology applied to our products, and cross-border contracts to source products that strengthen our route to market. 

     

What do you see as the major legal challenges for businesses in Uruguay over the next five years, and how are you preparing to address them?   

Over the next five years, with a new government in charge, businesses in Uruguay could face significant legal challenges, including navigating evolving regulatory landscapes and managing complexities in labour law. To address these challenges, staying updated on legislative changes, implementing robust policies, maintaining a fluent dialogue with all members of the company, and investing in our brands will be crucial.  

Economic and financial stability will also be a major concern that we should bear in mind to deliver good results and keep our growth action plan on track. 

 

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