Interview with: Bogdan Gecić, Founding Partner

Bogdan Gecić explains the value of innovation in a dynamic regional legal market

 

What do you see as the main points that differentiate Gecić Law from your competitors?

We founded Gecić Law with a clear vision—not only for our firm’s development but also to challenge the traditional role of law firms in the business landscape of the SEE region. For us, innovation is a continuous process of curiosity and discovery. We actively explore new practice areas and provide clients with fresh perspectives and meaningful solutions tailored to the evolving challenges of a rapidly changing environment.

We take pride in being among the first independent law firms in the region to expand into emerging legal areas and industries that are shaping the future of business. Our commitment goes beyond legal expertise—we strive to deliver cutting-edge solutions that add real value, combining deep industry knowledge with a forward-thinking approach.

With a unique blend of international experience and regional expertise, our team helps clients navigate the complexities of the SEE legal landscape, where EU law intersects with the opportunities of emerging markets. This distinctive perspective enables us to guide our clients effectively, ensuring they are well-positioned for success in a dynamic and evolving business environment.

 

Which practices do you see growing in the next 12 months? What are the drivers behind that?

The regional legal market is undergoing significant transformation, driven by EU integration processes, regional economic development, and increasing cross-border activity. As part of this shift, we see strong growth in key legal areas, particularly those shaped by technological advancements and regulatory developments. Artificial intelligence plays a pivotal role in driving demand for legal services related to competition law, intellectual property, data privacy and security, and product liability.

Additionally, ESG compliance remains a central focus, as defining regulations continue to take shape in the EU and across our region. Recognizing these evolving client needs, we launched the first dedicated legal AI and ESG practices in the region, ensuring our clients stay ahead of regulatory and technological shifts.

With the continued influx of foreign investment, we anticipate sustained growth in legal services related to multijurisdictional M&A transactions and strategic investments in key industries such as ICT, energy, and infrastructure. Financial services also present a significant opportunity, with increasing demand in banking, project finance, and capital markets, particularly as businesses seek innovative funding solutions in a dynamic economic landscape.

 

What’s the main change you’ve made in the firm that will benefit clients?

Our focus has been on expanding the team and adapting our organizational structure to support the expansion of the breadth and depth of our offering and our geographic reach, which has taken us well beyond our regional market. We are also applying new technologies that help us rationalize our firm’s processes, improve team collaboration, and concentrate on delivering our clients the highest quality of service efficiently and cost-effectively.

 

Is technology changing the way you interact with your clients, and the services you can provide them?

Technology is not just changing the way we interact with our clients—it is redefining the very fabric of legal services. At Gecić Law, we are not merely embracing technological advancements; we are actively shaping the future of legal practice through bold, AI-driven innovation. By integrating artificial intelligence into our processes, we enhance client interactions with smarter, more intuitive digital communication tools, seamless access to legal insights, and data-driven strategic decision-making. This allows us to deliver more agile, precise, and forward-thinking legal solutions. As we pioneer this transformation, we are the first law firm to seek a visionary Chief AI Officer to help propel us into the next era of AI-powered legal excellence.

 

Can you give us a practical example of how you have helped a client to add value to their business?

At Gecić Law, we take pride in delivering innovative legal solutions that create lasting value for our clients. A prime example is our work with Telekom Srbija Group, where we recently provided strategic counsel in a landmark transaction, successfully navigating complex regulatory landscapes across numerous jurisdictions—as part of a historic EUR 1.5 billion deal that reshaped the regional telecommunications market. We also advised Telekom Srbija on its debut USD 900 million bond offering—the first-ever corporate bond issuance in international markets—setting a precedent for corporate financing in the region. In the energy sector, we played a key role in structuring Serbia’s largest renewable energy project, a pioneering investment in solar capacities that is critical to the country’s energy transition. These transactions exemplify our ability to anticipate challenges, craft innovative legal strategies, and execute complex, first-of-their-kind deals that redefine industries and empower our clients’ growth.

 

Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?

Clients increasingly expect more from law firms—well beyond traditional legal services—and we welcome this evolution. At Gecić Law, we are uniquely positioned to meet these demands by providing strategic, innovative, and value-driven solutions.

Over the next three years and beyond, we anticipate continuing the tremendous growth we have achieved in recent years. We will build on our reputation as a top-tier provider of cutting-edge legal services, consistently expanding our offerings to meet the evolving and increasingly sophisticated needs of businesses. Additionally, we aim to broaden our geographic footprint, ensuring we are present wherever our clients require our expertise.

Our commitment to innovation will remain a cornerstone of our strategy, as we leverage technology to enhance efficiency, optimize client solutions, and stay ahead of industry trends. At the same time, we will reinforce our value-driven culture, emphasizing collaboration, continuous learning, and adaptability, to consistently deliver the best possible outcomes for our clients.