Interview with: Loredana Popescu, Partner

Loredana Popescu, Partner at Popescu & Asociatii, discusses the firm’s unique approach to legal excellence, strategic expansion, and commitment to delivering premium legal services in an evolving business environment.

 

What do you see as the main points that differentiate Popescu & Asociatii from your competitors?

Popescu & Asociatii stands out in the legal market due to its unwavering commitment to excellence, integrity, and a client-centric approach. Our firm is built on the principle of delivering tailored legal solutions that address not only the immediate needs of our clients but also their long-term business objectives. Our competitive edge lies in three key areas: unparalleled litigation and dispute resolution expertise, comprehensive full-service capabilities across multiple industries, and strong international recognition. With a team that includes highly regarded litigators, former judges, and legal scholars who have already proven their exceptional capabilities in their respective fields, we continue to set new standards of excellence in the legal profession. Our ability to seamlessly integrate consultancy with high-stakes litigation allows us to serve clients effectively across industries such as banking & finance, energy, real estate, telecom, and technology. Furthermore, our reputation is reinforced by numerous accolades from esteemed legal directories and by long-term partnerships with multinational corporations and financial institutions. Notably, our clients return to us for continued counsel and frequently recommend our firm to others, a testament to the trust and confidence we inspire through our results-driven approach. Ultimately, our commitment to legal excellence, strategic innovation, and ethical responsibility defines our firm as a leader in the Romanian legal market.

 

Which practices do you see growing in the next 12 months? What are the drivers behind that?

Several practice areas are expected to see significant growth in the coming year, driven by both global economic trends and local regulatory developments. Litigation and arbitration will continue to expand, particularly as businesses face a growing number of disputes related to public procurement, energy contracts, and competition law. Banking and finance, as well as capital markets, will also experience increased activity, as financial institutions adapt to new regulatory frameworks and restructuring needs. Additionally, the rapid advancement of digitalization and regulatory shifts in data privacy and cybersecurity will require businesses to ensure compliance with evolving legal frameworks. Another key area of growth is environmental, social, and governance (ESG) compliance, as European regulations push companies toward sustainable business practices. Given the ever-changing legal landscape, we remain committed to supporting our clients in navigating these emerging challenges and opportunities with tailored, forward-thinking legal strategies.

 

What’s the main change you’ve made in the firm that will benefit clients?

One of the most impactful changes we have implemented is the continuous enhancement of our multidisciplinary approach, which allows us to provide comprehensive and strategic legal solutions. By integrating expertise from various practice areas, we ensure that clients receive well-rounded advice tailored to both their legal and business needs. We have also strengthened our team of professionals, ensuring that we consistently provide top-tier legal services tailored to the evolving needs of our clients. Our commitment to legal excellence is reflected not only in our ability to deliver high-caliber legal counsel but also in our strategic expansion. At the beginning of 2025, we promoted three new partners – Adina VLAICU, Andreea MIHALACHE and Mirel RADESCU – who will play key roles in shaping the firm’s strategy in Prevention & Compliance, Dispute Resolution and PPP, and Corporate Investigation & White-Collar Crime. This expansion reinforces our capacity to handle increasingly complex mandates, offering clients a deeper level of expertise and a proactive approach to legal risk management. By continuously investing in our people and fostering a culture of excellence, we ensure that our clients receive the highest level of strategic, multidisciplinary legal support in a rapidly evolving business landscape.

 

Is technology changing the way you interact with your clients, and the services you can provide them?

Technology has undoubtedly transformed the legal profession, improving both efficiency and accessibility. At Popescu & Asociatii, we continuously adapt to technological advancements to enhance our service delivery while remaining firmly anchored in the principles of legal ethics and professional judgment. We have embraced secure digital communication platforms that facilitate seamless collaboration while maintaining the highest standards of confidentiality. Additionally, the increasing reliance on digital platforms has made dispute resolution processes more flexible and accessible for both clients and legal teams. While technology optimizes certain aspects of legal practice, we firmly believe that it should serve as a tool to enhance, not replace, the lawyer-client relationship. The human element remains at the core of legal counsel, ensuring that every client benefits from strategic, personalized advice tailored to their unique circumstances. As we navigate the evolving digital landscape, our approach remains one of balance—leveraging technology where it adds value while upholding the integrity and judgment that define the legal profession.

 

Can you give us a practical example of how you have helped a client to add value to their business?

A notable example of how we have added value to a client’s business involved assisting a multinational company in the energy sector in navigating complex regulatory changes. Facing significant compliance challenges due to new EU sustainability directives, the company risked operational setbacks and financial penalties. Our team conducted an extensive legal audit, identified compliance gaps, and worked closely with regulatory authorities to secure favorable conditions for the company’s transition to the new framework. Beyond ensuring compliance, we developed a long-term legal strategy that allowed the company to integrate sustainability into its business model, enhancing its market position and attracting new investment opportunities. This case underscores our ability to provide not just legal solutions, but also strategic business guidance that creates long-term value.

 

Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?

Clients today seek not only legal expertise but also stability and strategic direction from their law firms. In an increasingly complex business environment, they rely on legal advisors who can provide foresight and guidance in long-term planning and risk management. Popescu & Asociatii is committed to maintaining its position as a trusted legal partner by continuing to expand in key practice areas, strengthening its international capabilities, and investing in legal innovation. Over the next three years, we aim to grow our team, enhance our service offerings, and further solidify our reputation as a regional leader in business law. By remaining agile, responsive to market dynamics, and focused on delivering value, we will continue to thrive and offer our clients the highest level of legal expertise and strategic insight.