Interview with: Naoum Farah, Founder and Managing Partner

What do you see as the main points that differentiate “LAW OFFICES OF NAOUM FARAH” from your competitors?

Law Offices of Naoum Farah distinguishes itself through a combination of deep industry expertise and a client-centric approach. We tailor legal solutions to each client’s specific needs, backed by a multidisciplinary team that delivers strategic and commercially viable advice. We also prioritize a proactive approach, invest in state-of-the-art legal technology, and focus on building long-lasting client relationships.

 

Which practices do you see growing in the next 12 months? What are the drivers behind that?

Over the next twelve months, we anticipate significant growth across our main practice areas involving Artificial Intelligence, particularly in our core specialization fields related to commercial transactions, TV broadcasting, media entertainment, and telecommunications. We are confident that this technological evolution will bring about new legal challenges, to which we will strive to respond with innovative and effective solutions, tailored to the demands of our clients.

 

What’s the main change you’ve made in the firm that will benefit clients?

One of the most significant changes we have implemented is the enhancement of our legal tech infrastructure, allowing for more efficient case management, and AI-driven legal research. Additionally, we have expanded our alternative fee arrangements, ensuring greater transparency and predictability in legal costs, which many clients appreciate in today’s economic climate.

 

Is technology changing the way you interact with your clients, and the services you can provide them?

Absolutely, technology has transformed client interactions through secure client portals, virtual consultations, and AI-powered legal analytics. These tools enable us to provide real-time updates, streamline documentation, and enhance legal strategy development. Furthermore, predictive analytics allows us to anticipate legal risks and provide more strategic, forward-looking advice.

 

Can you give us a practical example of how you have helped a client to add value to their business?

Certainly, we recently advised a mid-sized technology company on navigating a complex cross-border merger, ensuring compliance with multiple jurisdictions while structuring the deal in a tax-efficient manner. By identifying key regulatory hurdles early and leveraging our expertise in international corporate law, we expedited the approval process, allowing our client to gain market access three months ahead of schedule, resulting in substantial cost savings and increased revenue potential.

 

Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?

Clients increasingly seek stability and long-term strategic guidance from their law firms, valuing partners who understand their business, anticipate their day-to-day needs, and provide consistent, aligned advice.
In the upcoming three years, assuming Lebanon achieves political and economic stability -an outcome we sincerely hope for and that is taking shape with the election of a new president and government- we will make our best efforts to maintain our recognition as a leading multidisciplinary Law firm by expanding our expertise, growing our client base, and strengthening transparency, and service improvement.