Interview with: Trevor Asserson, Senior Partner

What do you see as the main points that differentiate Asserson from your competitors?

Our location, with our central office in Tel Aviv enables us to attract and retain lawyers of a remarkably high quality which UK firms based in England cannot do. Furthermore, because those lawyers are prepared to change country to join us, we have a self-selecting system for identifying outstanding lawyers who are both entrepreneurial and courageous.

Which practices do you see growing in the next 12 months? What are the drivers behind that?

Our business law offering is particularly attractive to mid-cap corporates. The hands-on, solutions based and business minded approach which comes so naturally to our lawyers is very compelling. Our litigation offering, ranked amongst the strongest in the area is likely to continue to attract large cases.

Post-Covid 19, the property and planning offering is attractive to overseas investors who see the UK as both safe and inexpensive.

What’s the main change you’ve made in the firm that will benefit clients?

Our specialist GDPR offering has proved popular with a range of clients. We have teamed up with a cyber-security technology company, and so can provide legal and compliance advice, together with customised technology solutions.

Is technology changing the way you interact with your clients, and the services you can provide them?

Because remote working is baked into our business model, we found the move to home working forced on us by Covid 19 almost seamless.

Can you give us a practical example of how you have helped a client to add value to their business?

Our Business Law “in-house counsel” offering has literally removed headaches, cleared desks and freed up our clients to get on with making money and stop worrying about law. They just send any legal question to us, knowing that we will sort it.

Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?

Different clients have different needs and we aim to identify and fulfil the varying needs of all our clients. We have a compelling business model which has driven growth since we opened and there is every reason that this will continue.