Europe - Belgium
3

EU regulatory: Privacy and data protection

logo

Keller and Heckman LLP

More informationMore information

Keller and Heckman LLP houses an ‘organised and specialised team in the ad tech industry that is not easy to find nowadays’, with expertise in complex privacy and adtech work. Team head Peter Craddock ’combines impressive expertise of complex European privacy law issues with a strong technical understanding of how the industry works’, covering both advisory matters as well as the representation of clients before data protection authorities.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘I worked mainly with Peter Craddock who is a very pragmatic lawyer, highly skilled both in legal and technical fields. His advice is really helpful for contract reviews, negotiations and impact analysis of new laws or regulations. ’

  • ‘They have an organised and specialised team in the ad tech industry which is not easy to find nowadays. They provide technical and legal solutions to current problems, always with a sense of expertise and straightforwardness.’

  • ‘Peter Craddock is a professional who stands out for his excellent advice to companies in the adtech sector. ’

  • ‘Peter Craddock combines impressive expertise in complex European privacy law issues with a strong technical understanding of how the industry works. He has unique insights into the challenges facing the industry, and creative ideas for resolving them. A pleasure to work with.’

  • ‘Peter Craddock is supporting us in our appeal against a decision from the Belgian Data Protection Authority. He also advises us regularly on all privacy matters.’

  • ‘Peter's Craddock has very strong technical expertise combined with thorough knowledge of the EU Data Protection framework, enabling him to approach a wide range of issues for the online advertising sector.’

  • ‘Peter Craddock's practice stands out for its deep expertise and practical approach to EU privacy and data protection regulations. Peter’s extensive knowledge of the regulatory landscape allows him to offer strategic and actionable advice.’

  • ‘The individuals we work with are truly outstanding. Their great expertise in data protection and our sector of activity sets them apart from competitors.'

Key clients

  • Adelaide Metrics
  • Adform
  • Belfius
  • Booking.com| B.V.
  • Bureau Veritas
  • Danone| Research
  • EXOCLICK, S.L.
  • Fundamental Media
  • IAB| Europe
  • IATA (International Air Transport Association)
  • Isabel NV/SA
  • Lefebvre |Sarrut| Belgium
  • Meta
  • Proximus
  • RTBF
  • Utiq| SA/NV
  • Roqad
  • Shipnext| BV

Work highlights

  • Assisting IAB Europe, the European-level association for the digital marketing and advertising ecosystem, in the management of responses to the European Data Protection Board’s ePrivacy Guidelines of November 2023 and the Consent or Pay Opinion of April 2024.
  • Advising Danone’s legal teams extensively on data protection in the context of clinical trials and in relation to the use of data of infants.
  • Advising Meta on a project involving the use of Privacy-Enhancing Technologies for ad attribution.

Lawyers

Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

Practice head

The lawyer(s) leading their teams.

Peter Craddock