Bird & Bird
Client SatisfactionThe three core pillars of Bird & Bird‘s retail offering span food and beverage issues, fashion and luxury goods work, and hotel and leisure mandates. The team advises on a wide range of issues with consumer law, IP mandates and competition issues standing out as notable areas of activity. Jean-Christophe Troussel oversees matters and excels in contentious and transactional intellectual property and technology-related mandates. Benoit Van Asbroeck is known for representing retail clients before the European Court of Justice.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'They are fast and flexible and have an excellent working pan-European network. As a multinational company with a footprint across Europe, we often need advice in several European jurisdictions. Bird & Bird's one-stop-shop mechanism works really well and quickly. They also have a pragmatic approach.'
Key clients
- SodaStream/SodaPressCO
- Eckes-Granini
- Anheuser-Busch InBev
- Le Pain Quotidien
- Booking.com group (including e.g. Priceline.com, Agoda)
- Arçelik
- Colgate-Palmolive
- Burberry
- Ralph Lauren
- Inditex
- Kontoor Brands EMEA
- LeeWrangler Belgium Services BVBA
Work highlights
- Advising a number of high-profile clients in the clothing/fashion sector, including Burberry, Ralph Lauren, Inditex and LeeWrangler, on questions related to distribution, antitrust investigations and general competition advice.
- Assisting Eckes-Granini in connection with a range of food law related matters, including national legislation on fruit juices and related products as well as questions related to novel food ingredients.
- Protecting the trade mark portfolios of iconic brands for beverage manufacturer AB InBev and Belgian eatery Le Pain Quotidien.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
The lawyer(s) leading their teams.
Jean-Christophe Troussel