Bird & Bird
The three core pillars of Bird & Bird‘s retail offering span food and beverage issues, fashion and luxury goods work, and hotel and leisure mandates. The team advises on a wide range of issues with consumer law, IP mandates and competition issues standing out as notable areas of activity. Jean-Christophe Troussel oversees matters and excels in contentious and transactional intellectual property and technology-related mandates. Benoit Van Asbroeck is known for representing retail clients before the European Court of Justice.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'They are fast and flexible and have an excellent working pan-European network. As a multinational company with a footprint across Europe, we often need advice in several European jurisdictions. Bird & Bird's one-stop-shop mechanism works really well and quickly. They also have a pragmatic approach.'
Key clients
- SodaStream/SodaPressCO
- Eckes-Granini
- Anheuser-Busch InBev
- Le Pain Quotidien
- Booking.com group (including e.g. Priceline.com, Agoda)
- Arçelik
- Colgate-Palmolive
- Burberry
- Ralph Lauren
- Inditex
- Kontoor Brands EMEA
- LeeWrangler Belgium Services BVBA
Work highlights
- Advising a number of high-profile clients in the clothing/fashion sector, including Burberry, Ralph Lauren, Inditex and LeeWrangler, on questions related to distribution, antitrust investigations and general competition advice.
- Assisting Eckes-Granini in connection with a range of food law related matters, including national legislation on fruit juices and related products as well as questions related to novel food ingredients.
- Protecting the trade mark portfolios of iconic brands for beverage manufacturer AB InBev and Belgian eatery Le Pain Quotidien.
Lawyers
Leading Individuals
Practice head
The lawyer(s) leading their teams.
Jean-Christophe Troussel