The IP practice at PPO Abogados is made up of specialists that provide comprehensive advice on a variety of matters to clients from a range of industries. The firm handles many day-to-day trade mark filings and actively manages a significant number of IP portfolios, monitoring relevant situations to protect trade marks. The team advises clients on trade mark litigation, the registration and protection of new technologies, data protection and privacy, IP rights associated with entertainment, and consumer law and advertising. The team also works with start-ups and has seen a recent increase in issues related to technology and software. Practice co-head Ana Valeria Escobar was promoted to partner in January 2022 and receives considerable client recognition for her ‘exceptional knowledge on intellectual property and data privacy’. She leads the team alongside Pilar Soruco, who has a wealth of experience and is an expert in the field. At the associate level, Guadalupe Condori has a focus in IP law, and Julio Cachi has carried out significant work as a litigation lawyer in the practice area.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Responsibility, solidity and efficiency.’
‘I highlight the work of Ana Escobar and Pilar Soruco.’
‘PPO Abogados has a specialised and capable team of lawyers that provides comprehensive strategies for the solution of the disputes under its responsibility and timely suggestions regarding the processes of trade mark registrations and modifications. It provides a prompt response and maintains constant communication.’
‘It is a specialised team, that provides an agile and personalised service. Ana Valeria Escobar is one of its outstanding professionals, who remains close and in constant communication, promptly responds to any concern, requirement or urgency, and throughout these years has demonstrated her high commitment, responsibility and professionalism.’
- 'Quick responses and good recommendations.'
- 'Ana Valeria Escobar has exceptional knowledge on intellectual property and data privacy, her advice in Bolivia has been of vital importance to our clients. Her answers are quick, clear and complete and her recommendations have been strategically correct for our clients. Although the local trademark office is certainly slow, Ana Valeria has always successfully processed the processes.'
- 'Its work has been impeccable and has given us a lot of security in complex and voluminous projects that we had.'
- 'I highlight the work of Ana Valeria Escobar.'
Key clients
- ZKTECO
- Gador
- Tigre Tubos, Conexiones Y Cables
- Servicios Jardecom
- Sophia Holdings
- Destileriacuatroases
- Compañia De Tabacos Montecarlo Ignacio
- Belcorp
- La Cascada
- Archivo Jaime Saenz
Work highlights
- Assisted ZKTECO with retrieving a trade mark through a successful negotiation.
- Advised Compañia De Tabacos Montecarlo Ignacio on an opposition to the registration of the "GOLDEN BEACH" trade mark.
- Assisted Archivo Jaime Saenz with the registration of all the works of renowned Bolivian author Jaime Saenz, resolving disputes and providing comprehensive legal advice for the protection of intangible assets.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Ana Valeria Escobar
PPO AbogadosPractice head
The lawyer(s) leading their teams.
Pilar Soruco, Ana Valeria Escobar