Its wide-ranging expertise within IP sees PPO Abogados advise on the full spectrum of matters, from trade mark management and litigation to data privacy and consumer law. It also excels in copyright registration and protection. The team stands out for its expertise in various innovative and emerging areas, where it assists both start-ups and large, multinational companies in IP protection within the technology sector. Entertainment IP is another area of focus, and the firm advises clients in the entertainment industry on the securing and monetising of IP assets. Practice co-head Pilar Soruco has extensive expertise in the field and a broad contentious practice; she leads the team alongside Ana Valeria Escobar, who advises clients on trade mark, patent and copyright protection, as well as representing clients in administrative and judicial procedures. Associate Guadalupe Condori is another name to note.
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Testimonials
Collated independently by Legal 500 research team.
‘Under the direction of Pilar Soruco, PPO's Intellectual Property practice has developed an important presence internationally. The promotion of Ana Valeria Escobar to partner has resulted in the implementation of the most comprehensive IP practice in Bolivia, in my opinion. She is our go-to person for any matter pertaining to IP.’
‘Fast service, to the point. Ana Valeria Escobar is my main contact.’
‘Knowledge, commitment, quality of client service and innovative proposals to resolve any issue.’
‘Ana Valeria Escobar is an excellent professional and person. This makes a difference to the service.’
‘They are a very collaborative firm with client requirements. They respond to requests in the shortest possible time and in a satisfactory manner.’
‘Guadalupe Condori (associate) is a very skilled and creative lawyer who provides alternative solutions for our clients, facts that we value very much.’
Key clients
- BELCORP
- La Cascada
- ASEB – Asociación de emprendedores de Bolivia
- Kumon América do Sul Instituto de Educação
- BayerIntellectual Property GmbH
- Squire Patton Boggs – Bora Creations
- Roemmers S.A.I.C.F.
- Archivo Jaime Saenz
- Servicios Jardecom
- Loro Piana
Work highlights
Provided strategic counsel to Servicios Jardecom on the registration of its software and structuring of its intangible assets.
Advised Kumon América do Sul Instituto de Educação, overseeing franchise-related matters, copyright management, the utilisation of IP and compliance with consumer regulations.
Advised Bora Creations, securing the CATRICE trade mark and products against a surge of counterfeit infringements.
Lawyers
Hall of fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Next generation partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Ana Valeria Escobar
Practice head
Pilar Soruco Etcheverry; Ana Valeria Escobar Romano