Pedro Bhering
Founding Partner
Bhering Advogados
More informationBoasting ‘great legal and technical knowledge’, Bhering Advogados is an IP boutique firm which assists numerous large multinational companies – mostly based in the USA, Europe and Asia – and their Brazilian subsidiaries active in a wide range of sectors. Covering the full gamut of IP matters, the group is well versed in trade marks, copyright and industrial designs, and fields dedicated litigation and anti-counterfeiting teams. Predominantly based in Rio de Janeiro, and with further offices in São Paulo and Curitiba, the practice is spearheaded by Pedro Bhering, who advises on the entire spectrum of IP rights, ranging from trade marks and patents to technology transfer agreements. Philippe Bhering, managing partner of the São Paulo office, oversees the German desk, drawing on his expertise in German IP issues and strong relationship with key clients, such as Porsche, BASF and Adidas. Alice Rayol, a name to note for the life sciences sector, leads the patent prosecution department. Isabel Milman focuses on litigation, while Clarisse De La Cerda has a wealth of experience in patent-related matters.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘We have worked with Bhering for many years on trade mark and patent issues. It is a dynamic law firm with an excellent team, a client-oriented approach as well as great legal and technical knowledge.’
‘Philippe Bhering is an excellent lawyer with solid legal knowledge, a service-oriented approach, and creative solutions. His studies abroad and work in Europe have given him a unique perspective that clients highly appreciate.’
'Philippe Bhering is an expert practitioner, and he and his team execute excellent work very efficiently.'
'We are mandating Bhering Advogados for patent formalities but also for patent ligitation. They also advise us on trade mark matters. We have been collaborating with Bhering Advogados for 10 years now. We particularly like their personalised advice and their excellent communication skills.'
'We definitely value the personalised advice. They possess excellent language skills and their technical skills in our particular field is also very thorough as they make sure that they possess all the latest expertise and knowledge in their particular area.'
'This firm is reliable, has the perfect approach to all kind of inquiries and provides their services also in German if requested.'
'Philippe Bhering is extremely responsive. The legal advice is sharp and thorough, and he is supported by a competent team. I can absolutely rely on him and his team in all different matters concerning soft IP.'
Key clients
- WarnerMedia
- IBM
- FIFA
- Adidas
- BASF
- L’Oréal
- LG Electronics
- MAN Truck & Bus
- Nissan
- Merck
- Porsche
- Hyundai
- Birkenstock
- Renault
- Tommy Hilfiger
- Kia
- Mattel
- UEFA
- SICPA
- Marriot Worldwide Corporation
Work highlights
- Acting on behalf of Mattel dealing in a range of criminal and civil lawsuits on anti-counterfeiting for trade marks such as Barbie, Hot Wheels and Uno.
- Represented Porsche in a counterfeiting case in Brazil, including the infringement of trade marks and industrial design as well as the practice of unfair competition.
- Responsible for the nationwide anti-counterfeiting programme of the Warner Group in Brazil.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Philippe Bhering
Partner.
Practice head
The lawyer(s) leading their teams.
Pedro Behring, Philippe Bhering, Alice Rayol