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Noted for its 'specialised knowledge of the regulation and functioning of the advertising market', the team at B/Luz is retained by major clients from the digital media, advertising, streaming and broadcasting sectors. Typical matters range from advising on advertising campaigns, to assisting large technology companies and start-ups with media-related issues. The team's transactional credentials are also noteworthy; technology licenses, agency and content agreements also feature on its diverse workload. Practice head Pedro Ramos is a reference for media and technology transactions. Co-leading the practice alongside Ramos is senior associate Andressa Bizutti, who focuses on advertising, social media and streaming matters, and is recommended for her 'exceptional knowledge of a wide range of subjects that permeate technology and advertising'. Fernando Bousso specialises in media-related data privacy issues, while Vanessa Pirró handles IP and technology matters for media clients.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘The firm has specialised knowledge of the regulation and functioning of the advertising market and is always up to date with political movements in the sector.’

  • ‘Andressa Bizutti has exceptional knowledge of a wide range of subjects that permeate technology and advertising. Ana Paula Silveira has technical excellence in drafting media services contracts.’

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Key clients

  • Warner Bros Discovery
  • TikTok (ByteDance)
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Work highlights

  • Advised BETC Havas on the "Salve a Favela" campaign that won the Silver Lion at the 2023 Cannes Festival.
  • Assisted IAB Brazil with its public policy initiatives and positions, including regarding the Fake News Bill.
Abbreviated data is displayed for this firm.