Noted for its 'specialised knowledge of the regulation and functioning of the advertising market', the team at B/Luz is retained by major clients from the digital media, advertising, streaming and broadcasting sectors. Typical matters range from advising on advertising campaigns, to assisting large technology companies and start-ups with media-related issues. The team's transactional credentials are also noteworthy; technology licenses, agency and content agreements also feature on its diverse workload. Practice head Pedro Ramos is a reference for media and technology transactions. Co-leading the practice alongside Ramos is senior associate Andressa Bizutti, who focuses on advertising, social media and streaming matters, and is recommended for her 'exceptional knowledge of a wide range of subjects that permeate technology and advertising'. Fernando Bousso specialises in media-related data privacy issues, while Vanessa Pirró handles IP and technology matters for media clients.
Testimonials
Collated independently by Legal 500 research team.
‘The firm has specialised knowledge of the regulation and functioning of the advertising market and is always up to date with political movements in the sector.’
‘Andressa Bizutti has exceptional knowledge of a wide range of subjects that permeate technology and advertising. Ana Paula Silveira has technical excellence in drafting media services contracts.’
Key clients
- Warner Bros Discovery
- TikTok (ByteDance)
Work highlights
- Advised BETC Havas on the "Salve a Favela" campaign that won the Silver Lion at the 2023 Cannes Festival.
- Assisted IAB Brazil with its public policy initiatives and positions, including regarding the Fake News Bill.