The legal marketing and advertising team at IW Melcheds is routinely turned to by clients from the consumer goods, internet, broadcasting and media sectors. The group offers support in the drafting, analysis and negotiation of media and entertainment agreements, and is particularly skilled in matters related to the development of marketing strategies and advertising campaigns. Practice head Luiz Werneck, a reference in this market, often handles complex litigation, including cases before the Brazilian Advertising Self-Regulation Council (CONAR), on behalf of Brazilian and international clients. Associate Talita Sabatini Garcia is singled out for her knowledge of IP media issues, while Thiago Guimarães dos Santos is a name to note for audiovisual production and television companies.
Key clients
- Ericsson Telecomunicacoes
- Outback Steakhouse Restaurantes Brasil
Work highlights
- Advising Caio Induscar Indústria e Comércio de Carrocerias on the launch of its 75th anniversary commemorative book.
- Advising Red Bull do Brasil on the authorisation with SEAE for the execution of a commercial promotion.