The marketing and advertising practice at IW Melcheds is led by media expert Luiz Werneck, who is well regarded in the market for his consulting and litigation skills in the media and advertising spaces. The firm is particularly noted for its strong track record in litigation before the Brazilian Council of Advertising Self-Regulation (CONAR), where it assists a multitude of multinational companies in complex cases. The team has strong ties with advertising agencies and influencers, but also advises broadcasters, pay-TV and streaming platforms on the production of audiovisual works. Key team member Talita Sabatini Garcia works alongside Werneck in notable cases at CONAR. Associate Thiago Guimarães dos Santos focuses on IP matters, and media and entertainment issues in the context of audiovisual and TV productions.
Testimonials
Collated independently by Legal 500 research team.
‘A firm with expertise in legal marketing cases, providing support from consultancy demands to highly complex cases related to CONAR.’
‘Luiz Werneck has a lot of experience in various areas of law, especially but not limited to commercial advertising.’
Key clients
- Volkswagen do Brasil Indústria de Veículos Automotores and Almap BBDO Publicidade e Comunicações
- Topsports Ventures (Warner Bros.)
Work highlights
- Advised Volkswagen do Brasil Indústria de Veículos Automotores and Almap BBDO Publicidade e Comunicações on the preparation of their defences, as well as on their representation before CONAR, regarding the use of artificial intelligence in advertisements.
- Advised Topsports Ventures (Warner Bros.) on the preparation of an urgent defence in response to a case initiated by CONAR, which sought to halt the airing of the Barbie film trailer on the eve of the movie's official release in Brazil.