With a longstanding presence in the advertising sector, Peixoto e Cury Advogados excels in proceedings before the Brazilian Advertising Self-Regulation Council (CONAR) and the Standard Norms Executive Council (CENP). Its client base mainly consists of large and medium-sized marketing and advertising companies, which recurrently turn to the practice for assistance in day-to-day regulatory issues, corporate governance, IP matters and disputes. Boasting more than four decades of experience in the advertising and media spaces, Pedro Jorge Da Costa Nassar Cury leads the practice, standing out for his knowledge of regulatory issues and copyright law. Fellow co-head Claudia Soares Garcia, who has a strong background in corporate and M&A, takes the lead on transactional work.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'They do a good job with a very quick turnaround. The lawyer who assists us is Claudia Garcia.'

Key clients

  • The Interpublic Group of Companies
  • McCann Erickson Publicidade
  • Mullen Lowe Brasil Publicidade
  • Rádio e Televisão Bandeirantes
  • Associação Brasileira de Agências de Publicidade (ABAP)
  • Conselho Executivo das Normas Padrão (CENP)
  • Escola Superior de Propaganda e Marketing (ESPM)
  • Empresa Brasileira de Comunicação Produção (TV1)
  • Sistema Brasileiro de Televisão (SBT)
  • DPZ&T Comunicações
  • S2 Publicom Comunicação Integrada
  • Weber Shandwick Brasil Comunicação
  • AgênciaClick Mídia Interativa
  • Cine Cinematográfica
  • R/GA Media Group Publicidade
  • Kinesso Huge Brasil Publicidade
  • Y&R Propaganda (VMLY&R)
  • Mercatto Comunicação Integrada
  • Havas Worldwide Digital Brasil
  • Atenas Comunicação
  • Neocognitron Publicidade
  • McCann Health Preview Publicidade
  • You & Mr. Jones
  • Cheil Brasil Comunicações

Work highlights

  • Representing Mullen Lowe Brasil Publicidade in a dispute before CONAR involving alleged copyright violation due to the use of repeated words in an advertisement.  
  • Assisting McCann Erickson Publicidade in an investigation before the Brazilian antitrust authority (CADE) related to the structure and organisation of the advertising market.  
  • Assisting R/GA with the review and negotiation of a service agreement with its client Heineken.

Practice head

The lawyer(s) leading their teams.

Pedro Jorge Da Costa Nassar Cury, Claudia Soares Garcia