With a strong reputation in the technology sector, TozziniFreire Advogados combines corporate, regulatory and IP knowledge to advise on media and entertainment matters, including contentious and non-contentious issues. On the contentious side, it has notably been representing Facebook in a civil action related to the the Fake News Bill, a major case for the media industry. On the consulting front, the team regularly advises video gaming companies and chip developers on image rights, unsuitable content, and regulatory issues surrounding competitions and sweepstakes. Team leader Marcela Waksman Ejnisman is adept at advising social media clients on regulations and gaming companies on esports matters. Carla do Couto Hellu Battilana also assists gaming and gambling sector clients on their entrance into the Brazilian market. Stephanie Consonni de Schryver focuses on media-related IP matters.
Key clients
- Meta Platforms (Facebook, / Instagram / WhatsApp)
- ByteDance (TikTok)
- Sony Entertainment
- Cloud9
- Tips Group
- WinZO
- Monnos Soluções Digitais
- The Pokémon Company International
- Nvidia
- Konami
Work highlights
- Representing Facebook Brasil in a public civil action filed by the Sleeping Giants Brasil Association, alleging the client and other platforms are manipulating the public debate over the Fake News Act through advertising content and veiled publicity.
- Advised Cloud9 on the rules applicable to the client when developing and launching sweepstakes in Brazil, by reviewing, commenting and amending its sweepstakes terms and conditions in Portuguese.
- Assisted Sony Entertainment with an assessment of its B2C subscription service - PlayStation Plus - aiming to map the applicable regulatory framework for the valid offering of this service in Brazil.
Practice head
The lawyer(s) leading their teams.
Marcela Waksman Ejnisman