Latin America - Brazil

TozziniFreire Advogados

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Handling both contentious and non-contentious mandates, TozziniFreire Advogados employs a cross-disciplinary approach, folding in its corporate, regulatory and IP expertise as it advises a number of media and entertainment clients. The group is frequently engaged by market-leading social media, gaming and e-sports companies, which turn to the team for its capabilities regarding the regulation of free speech, commercial agreements, licensing and copyright issues, among other matters. Marcela Waksman Ejnisman steers the team in a range of transactions, IP-related mandates, and agreements linked to the financing, broadcasting and distribution of content. Showcasing strength in the intersection of technology, media and data protection, Carla do Couto Hellu Battilana is a key contact for social media clients.

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Key clients

  • Facebook
  • WhatsApp
  • Instagram
  • TikTok
  • Garena Interactive Holding
  • Garena Brasil
  • Teads Studio
  • Viacom
  • Fever Up
  • The Pokémon Company International
  • Konami Gaming
  • Konami Digital Entertainment
  • Discovery Golf Play TV
  • Outfit7

Work highlights

  • Assisted Hanesbrands in matters related to agreements with social media influencers.
  • Advised Garena on several class actions filed by ANCED aiming to discuss the lawfulness of loot boxes in electronic games.
  • Assisted Kidly in the drafting of a memorandum with an overview of Brazilian data protection rules that apply to its international reading platform.

Practice head

The lawyer(s) leading their teams.

Marcela Waksman Ejnisman