
Penkov, Markov & Partners are a popular choice for a range IP matters for their ‘deep understanding of intellectual property law, combined with strategic insights’, which come to the fore in trade mark opposition, cancellation and invalidation proceedings, contentious IP infringement cases as well as in ongoing portfolio management and IP consultancy mandates. Smilena Hrusanova leads the team primarily handles competition and IP matters, and receives support from Ana Krusteva in the team.
Testimonials
Collated independently by Legal 500 research team.
‘The whole team of Penkov, Markov and Partners is highly skilled, very responsive and extremely diligent. They can manage complex and urgent matters and they are very easy to work with.’
‘Ana Krusteva has the ability to explain complex matters in a simple and structured manner. She is a great professional and extremely reliable lawyer.’
‘Their deep understanding of intellectual property law, combined with strategic insights was helpful. Their dedication, responsiveness and clear communication made us confident with their representation at every step.’
‘Smilena Hrusanova is highly strategic, ensuring that every aspect is meticulously prepared, and her attention to detail and clear communication make the process seamless. We felt reassured by her ability to navigate the complexities and deliver a strong and effective representation, resulting in a favourable outcome. Ana Krusteva's strategic thinking and deep knowledge of IP law were critical in crafting compelling arguments for our case.’
‘ The intellectual property team at Penkov, Markov & Partners is nothing short of exemplary, offering an unparalleled depth of expertise across the full spectrum of IP law. With an unwavering commitment to precision and strategic foresight, the team excels in trade mark protection, patent law, copyright matters and complex litigation.’
‘Ana Krusteva is an exceptionally accomplished intellectual property attorney, renowned for her deft handling of intricate IP matters. With a refined expertise spanning trade mark registration, copyright protection and complex litigation, she offers unparalleled counsel to discerning clients.’
‘Ana Krusteva stands out as a mindful, experienced, hard-working lawyer. It has been a pleasure working with her. Her knowledge and expertise in the IP field are unsurpassed. ’
‘Penkov, Markov & Partners company employs specialists with high professional qualities. They respond quickly and adequately to all our inquiries and needs. Every correspondence, case and document is tracked for its further successful resolution. The whole team is cooperative, attentive and competent.’
Key clients
- The Coca Cola Company
- Upton
- TecAlliance
- American Bulgarian Business Association
- Pension Assurance Company Doverie / Vienna Insurance Group
- Tiger Technology
- Karelia Tobacco Company
- Berlin-Chemie / A. Menarini
- BuildeX
- 4smart
- Wealthlock
- Arteks Engineering
- Our Home is Bulgaria Foundation
- Production House Spirit
- Naturprodukt
- LD Marketing
- Klett Publishing House
- Titan Cement Company
- Pierre Fabre
- Skin Systems
- Bausch + Lomb
- The FedEx Group
- Baringa
- Fantasy World
- BA Glass
Work highlights
- Legal representation with respect to imitation of a medical product - 'Ocuvite®' (dietary supplement for eyes) of Bausch + Lomb.
- Representing TecAlliance in a complex database infringement case against a Bulgarian company.
- Representation of Berlin-Chemie/A.Menarini in a complex case of parallel import of medicinal product done unlawfully, based on a different product.
Lawyers

Practice head
The lawyer(s) leading their teams.
Smilena Hrusanova