Birch practises employment, privacy and cybersecurity law. She is the Practice Group Leader of the Blakes Employment and Labour group in Calgary, Alberta. Birch has established a known and respected profile among clients and peers through her extensive transactional experience; practical advisory work; civil and administrative (human rights, privacy and labour) litigation; executive positions with the Canadian Bar Association, including a four-year term as Chair of the Privacy and Access Law section; mentorship of junior lawyers in the employment, labour and privacy law sphere; involvement in the mentorship and support of women in private practice; and pro bono work with women's shelters and related organizations. Birch provides advice to clients in respect of all laws relating to workplace issues, including recruiting, hiring, discipline, terminations, employment and labour standards, human rights, disability and benefits, and alcohol and drug testing. She also advises on the collection, use and disclosure of personal, health, sensitive, technological and other types of information. Birch is a member of Blakes’ cybersecurity group and has extensive experience advising clients with respect to cybersecurity privacy guidelines. Birch has extensive transactional experience, regularly advising on the privacy, labour and employment aspects of high-profile transactions.