Baker McKenzie Chile
The 10-strong consumer and advertising law practice at Baker McKenzie Chile provides both advisory and litigation services in relation to product liability, as well as handling compliance with advertising regulations and information obligations. Providing ‘solid advice', the team also assists with consumer legislation-related contract reviews, consumer claims before SERNAC, and class actions. The group is co-led by consumer class action litigators Rodrigo De Valdés and Ignacio Naudon, alongside Valentina Venturelli, who advises on advertising issues. The practice further comprises Diego Ferrada, a specialist in the consumer and advertising aspects of digital markets and platforms; and senior associate Juan Ignacio Donoso, who assists with consumer-related compliance work.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'Solid advice on issues of commercial and consumer law, advertising and free competition.'
- 'Exceptional advice led by senior associate Juan Ignacio Donoso.'
Key clients
- HDI Securities
- Isapre Consalud
- HP
- Cencosud
- Essity
- Aguas Antofagasta
- Colgate-Palmolive
- Estee Lauder
- AFP Habitat
- Black & Decker
- Costanera Norte
Work highlights
- Represented tissue company Essity in follow-on actions submitted by consumer associations (Conadecus) and the Chilean Consumer Service (SERNAC), which sought compensation for damages caused by a tissue cartel.
- Represented Cencosud in a class action filed by SERNAC for Consumer Protection Act infringements, in relation to sales on its e-commerce website, Paris.cl, during the Covid-19 pandemic.
- Defended Aguas de Antofagasta against a class action brought by SERNAC before the civil courts, following an alleged turbidity outbreak that affected tap water services in Mejillones.
Practice head
The lawyer(s) leading their teams.
Rodrigo Díaz de Valdés, Ignacio Naudon, Valentina Venturelli