The Hong Kong-based IP tech group at Baker McKenzie FenXun works closely alongside its joint operation FenXun Partners in mainland China to assist multinational clients with a range of contentious and non-contentious IP issues. The team advises clients on their IP portfolios in Asia and overseas and excels in IP transactions related to life sciences technology licensing. Isabella Liu is adept at IP and life science matters, combining her expertise to advise life sciences clients on protecting key IP assets and leading on IP transactions. Grace Wong is a key member of the practice and assists with brand protection, trade mark portfolio management and commercial exploitation of IP. Bertha Ho is noted for expertise in assisting luxury, fashion, and consumer product clients in managing their trade marks.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'The firm understands the unique challenges faced by international companies operating in China and provides tailored advice that considers both legal and business realities. They have a strong grasp of the nuances of Chinese IP law and regulations, allowing them to provide insightful and actionable advice. Their international network and experience working with multinational clients enable them to navigate complex cross-border IP issues effectively.'
  • 'Grace Wong is highly respected for her knowledge and her ability to provide practical solutions. She is great in terms of her responsiveness, clarity, and strategic thinking, which are valuable to us as clients. Madelyn Ma is highly competent and has solid knowledge in terms of IP laws in China. She is diligent, and has great attention to detail and proactive communication.'

Key clients

  • International Fruit Genetics
  • Subway
  • Wolverine World Wide, Inc.

Work highlights

  • Advised Subway on its new master franchise agreement with Shanghai Fu-Rui-Shi Corporate Development to signifanctly expand its presence in mainland China.
  • Advised Wolverine World Wide on its sale of the Hush Puppies IP portfolio, including trade marks, patents, copyrights and domains in mainland China, Hong Kong and Macau.

Practice head

The lawyer(s) leading their teams.

Isabella Liu

Other key lawyers

Grace Wong, Madelyn Ma, Bertha Ho