Widely recognised as a go-to firm for complex investigations and competition litigation, Esguerra JHR’ full-service competition and antitrust practice also routinely handles merger reviews and consumer protection-related matters. Considered by many as a reference in the market, Alfonso Miranda is an all-round competition specialist; he is currently representing Avianca in an administrative investigation conducted by the SIC concerning alleged non-compliance with the remedies imposed on a merger to jointly manage the Avianca Tours brand. The group also benefits from the senior expertise of Andrés Jaramillo Hoyos, who has a focus on competition litigation; he is representing Sociedad Portuaria Regional de Buenaventura in an investigation into potentially anti-competitive behaviour concerning the provision of port operation services in the Port of Buenaventura. Rounding out the team at partner-level is Daniel Beltrán, who is currently advising the companies of Grupo Sura on compliance issues. The group additionally draws on a capable band of associates, including David Cotrina, who advises on competition, consumer protection and IP, and Jasibi Ali Cabrales, who joined in June 2022 from Bermúdez & Esguerra Abogados. Former associate Jorge Lamo Blanco left to join Posse Herrera Ruiz in July 2022. Since publication, the firm has merged with tax specialist firm Jiménez, Higuita, Rodríguez & Asociados (Tax & customs) to become Esguerra JHR – effective as of February 2024.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- ‘I value that several professionals are also academics/university professors in the subject in which they practice. They carry out studies on the practice, they create forums, they cause discussions and that gives them a broad vision that facilitates an effective practice.’
- ’In competition Alfonso Miranda is recognised as a guru of competition law. I have known the team for three decades; its meticulousness, care, work ethic and efficiency — for example as contractual negotiators and facilitators — never ceases to amaze me.’
- ‘Lawyers are clearly experts in the field and are concerned with solving the legal problem raised; they not only focus on issuing advice but are also committed to decision making. They have exceptional response times and competitive prices.’
- ‘What makes the competition practice of Esguerra Asesores Jurídicos unique is its track record. For more than 30 years Alfonso Miranda has led (academically and professionally) in competition law. He has handled, together with Andrés Jaramillo and more recently Daniel Beltrán, the most important cases in the country and in several international ones.’
- ‘Many of competition issues in Colombia have been addressed for the first time by Esguerra's team, which combines its great track record with a strong team, who truly know the authority and has experience in the economic analysis of law and in procedural issues.’
- ‘Esguerra Asesores is a medium-sized firm, but the competition team is more robust than those of the large firms and could be the strongest of all. The cases are approached in an interdisciplinary way with a strong component of economic analysis.’
- ‘Daniel Beltrán was recently named partner and is the one who co-ordinates the team. He is a lawyer with great experience and knowledge and has participated in very important cases alongside Alfonso Miranda, with an emphasis on business integrations, restrictive practices and denunciation.’
- ‘David Cotrina is a great expert in procedural law and has been involved in unfair competition cases and practice cases in sectors such as pharmaceuticals, medical supplies and telecoms.’
Key clients
- Avianca
- Bancolombia
- Corficolombiana
- Drummond
- Chevron Petroleum Company
- Bavaria & Cía (Ab InBev)
- Kimberly Clark
- Comcel
- Promigas
- Laboratorios Baxter
- Sanimax
- Manuelita
- Equion Energia
- Sociedad Portuaria Regional de Buenaventura
- Oleoducto Central (OCENSA)
- Ecopetrol
- Koba Colombia D1
- Citibank
- Quala
- Mexichem (Orbia)
- División Mayor del Fútbol Colombiano (DIMAYOR)
Work highlights
- Represented Avianca in an administrative investigation conducted by the SIC concerning alleged non-compliance with the remedies imposed on a merger to jointly manage the Avianca Tours brand.
- Represented Sociedad Portuaria Regional de Buenaventura in an investigation by the SIC to determine whether it engaged in anti-competitive behaviour concerning the provision of port operation services in the Port of Buenaventura.
- Advised Bancolombia—Grupo Sura on merger-control matters connected to the creation of a new digital solution (ARATI) for senior citizens between Grupo Sura, Bancolombia, Protección, Sura AM and Seguros Suramericana.
Lawyers
Hall of Fame
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Leading associates
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Next Generation Partners
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Practice head
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Alfonso Miranda, Andrés Jaramillo Hoyos, Daniel Beltrán