Emily Moreno
Lexvalor AbogadosLexvalor Abogados‘ IP practice managers large trade mark portfolios for a growing international and domestic client base, which features major names from the food and beverage, pharma, automotive, luxury goods and retail sectors, among others. The group also excels in IP prosecution and enforcement matters relating to patents, copyrights, plant varieties and industrial designs. Experienced IP lawyer and practice head Luis Marin Tobar shines in trade mark enforcement mandates. Key support is offered at the associate level by Emily Moreno, who has a strong track record in trade mark prosecution and plant variety protection matters.
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Key clients
- Alpina Productos Alimenticios
- Corporación Favorita
- ABInbev / Beverage Brands & Patents Company
- Freezetone Products
- Avon Products Limited / Avon Cosmetic Limited
- Diners Club International
- Abbott Laboratories
- Premier Nutrition Company
- Surfco / Hydrahead
- Corporación Superior
- Quala Inc
- Econoespecies / Condimensa
Work highlights
- Defended Comercial E Industrial Sucre against a cease-and-desist by Papelesa, leading to a saga of administrative and constitutional litigation in defence of the company from infringement actions.
- Representing the Scotch Whisky Association in the monitoring of advertising and sales of whiskey products in Ecuador, and preparing enforcement actions when whiskey products contain elements which may mislead consumers.
- Representing Corporación Favorita in Ecuador and its 30+ companies in the management of a 1000+ trademark portfolio in Ecuador and other 15 countries, including litigation of significant enforcement actions in defence of its key Supermaxi, Aki, and other trade marks.
Lawyers
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Luis Marin
Lexvalor AbogadosPractice head
The lawyer(s) leading their teams.
Luis Marín Tobar