Marcela Canjura
Senior Associate
Arias
More informationThe experienced team at Arias leverages the bench strength of seven offices throughout the region to advise prominent multinationals such as Procter & Gamble, Philip Morris and Chevron on the safeguarding and management of their international IP portfolios. With a client base spanning the food and beverages, pharmaceuticals, retail, tech, and manufacturing sectors, the group assists with the full spectrum of trade mark and patent matters, including high-stakes infringement actions, registrations, renewals and post-registration changes. In addition, the team has notable expertise in handling the IP due diligence for major M&A transactions. Morena Zavaleta, who brings 25 years' experience in the IP space to the group and serves as the firm’s regional director of IP and life sciences, steers the team. She is supported by senior associate Marcela Canjura, whose skill set extends to cover clearance searches, trade mark registration proceedings, oppositions, trade mark assignments, licensing agreements and voluntary cancellations.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'What sets Arias' attorneys apart from their competitors is their hard work and great sense of loyalty and commitment.'
- ‘Arias is a regional firm, which allows for the standardised management of processes in different countries. This translates into a competitive advantage.'
- ‘Morena Zavaleta has extensive experience in the intellectual property area, which makes it easier for her to provide practical and efficient solutions to her clients.'
- ‘Marcela Canjura is our direct contact within the team and she has always provided us with excellent service. She is proactive, assertive and highly professional in all the matters in which she supports us. She always goes the extra mile.’
- ‘Morena Zavaleta does an exceptional job and follows up on all issues.'
- 'Marcela Canjura is a star lawyer and is essential for us as a company. She is very proactive and always goes the extra mile.'
- 'Their response time is short, they provide detailed explanations and have good availability. Morena is always willing to answer our questions, even by phone.'
- 'The service provided by the Arias intellectual property team is highly efficient. They are always willing to help their clients and constantly provide solutions to make our business more efficient.'
Key clients
- Procter & Gamble
- Philip Morris
- Inditex
- Chevron
- Rolex
- H. Lundbeck
- Natura & Co (Avon, The Body Shop, Aesop)
- Sanofi
- AB InBev
- BASF
Work highlights
- Filed an opposition on behalf of Colombina against the trade mark application for Arcor Natural Break, based on the client's trade mark Break.
- Filed changes of address for the entire trade mark portfolio of Tommy Hilfiger in El Salvador.
- Filed an opposition for retailer Rocco Donna Holding against the trade mark application for Rocco Donna Professional.
Lawyers
Leading associates
Rising stars with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Morena Zavaleta
Partner
Practice head
The lawyer(s) leading their teams.
Morena Zavaleta