Headquartered in Paris, Deprez Guignot Associés is renowned for its in-depth knowledge and specialism in the food industry, with capabilities in all practice areas within the sector. Recent highlights have included consumer deception and economic parasitism work relating to plant-based meats, and advising on major CBD product launches and the regulatory landscape around influencers and the expanding health and wellness industry. Seasoned litigator and former civil servant Jean-Christophe André leads the team from the Paris office. He is supported by Pierre Deprez, a high-regarded expert in IP and economic law.
Key clients
- Intermarché
- General Mills
Work highlights
- Advising a company in the vegan industry on various cases relating to economic parasitism, denigration and consumer deception over the use of the words "steak" and "meat" to describe its products.
- Assisting a major player in the CBD sector with issues related to product labelling, advertising, and health claims, alongside ensuring ongoing legal and regulatory oversight.