Herbert Smith Freehills LLP

Recognised in the market for its outstanding work on behalf of renowned internet and technology players, Herbert Smith Freehills LLP’s trade marks team has established itself as the go-to firm for Google in France since 2003. Led by Alexandra Neri, the team provides comprehensive support to clients, addressing a wide range of both contentious and non-contentious matters. Their extensive experience includes handling high-value and high-profile IP/TMT disputes before both French and European courts, as well as representing clients before the French Data Protection Authority (DPA). Additionally, the firm offers advisory support, aiding clients in navigating regulatory issues, addressing data protection concerns, and effectively managing and enforcing trade mark portfolios. The practice also benefits from the contributions of Sébastien Proust, head of electronics, who brings a wealth of experience in rights protection, licensing, and dispute resolution. Proust has played a pivotal role in several landmark cases that have helped shape the evolving application of trade mark law in the context of advertising referencing and the “right to be forgotten” concept in France.