Media and entertainment: Advertising

Osborne Clarke

Osborne Clarke leverages its large, multidisciplinary team to specialise in areas including data privacy and personal data, advertising regulations and greenwashing claims. A stellar roster of clients reflects the firm’s extensive sectoral expertise, representing clients in diverse industries such as tech, gaming, entertainment, lifestyle, confectionary and real estate. Claire Bouchenard possesses expertise in the full gamut of advertising matters, with a varied practice ranging from traditional intellectual property, IT and personal data to consumer, commercial and digital regulation. Xavier Pican specialises in complex technology matters and the management of digital transformation for large-scale companies. Julia Darcel and Marie-Laure Pidoux are also noted.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

'Dynamic and available team that adapts to the client's needs and methods'
'The team has great expertise in Media and advertising and provides great support in reviewing marketing claims and communications. They are agile and pragmatic and with a clear business orientation. Special focus and expertise in sustainability and green claims.'
'Claire Bouchenard is one of the market references for media and advertising legal advice. She's agile, with a deep knowledge of the sector and provides practical and useful advice for the business.'
'Marie Laure Pidoux is an excellent ESG/sustainability lawyer, with a broad scope, experience and a business-oriented approach. She's super agile in reviewing materials and communications and gives a realistic and pragmatic approach to support the business. She transmits a lot of confidence and is up to date on the relevant changes in the area. '
'Very responsive and commercial. Gives detailed legal analysis coupled with pragmatic advice.'
'They are very good with details and understand the latest enforcement trends and what our industry peers are doing. These factors combined, they give very to the point advice and make Osborne Clarke our go-to person for EU and French regulatory queries.'

Work highlights

Assisted a social media platform with the interpretation and implementation of the French Law of 9 June 2023 aimed at regulating commercial influence and combating the abuses of influencers on social networks, while adapting their contracts accordingly.
Assisted an international e-commerce leader in the context of a regulatory investigation on alleged misleading practices which included price promotions and promotional practices in general (including in the form of games / interactive features), green claims, and the advertisers' commitments.
Assisted a global beverage retailer in its launch of a fully recyclable cup, in environmental law (regulations on recyclability) and advertising (misleading advertising, comparative advertising, environmental advertising, etc.) to validate a claim and its visuals.

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