Bird & Bird LLP continues to be considered one of the top addresses for soft IP and also houses an extensive team and a client portfolio consisting of numerous large corporations for its trade mark practice. Registration strategies and transaction-related advice play just as much of a decisive role for the group as infringement proceedings before the DPMA, EUIPO or the European Court of Justice. Trade mark and design disputes and the fight against product piracy are central elements of Richard Dissmann's advice, who also handles competition and copyright law. Frederik Thiering is active in litigation and strategic advice and covers a broad spectrum of themes, from portfolio management to cancellation proceedings. Geographical designations of origin, in the context of which the firm often cooperates with its Italian colleagues, represent another focus; Joseph Fesenmaier's expertise is particularly worth mentioning here. Roman Brtka (trade mark, design, competition and copyright law) joined Ashurst LLP in March 2024.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'Only one coordination is necessary, as the firm handles everything else internally and we do not have to explain the same situation to colleagues in every country.'

  • 'Very good understanding of our complex business model.'
  • 'Markus Körner: Quick grasp of complex problems, easy coordination to find a pragmatic solution, knowing both sides.'

Key clients

  • adidas AG
  • AIDA Cruises
  • Amway
  • AUDI AG
  • Bertelsmann SE & Co. KGaA
  • Biosmetics GmbH
  • Bübchen Oral Care
  • Canon
  • CrossFit, Inc.
  • Dailymotion
  • Deutsche Medien-Manufaktur GmbH & Co. KG
  • Deutscher Sparkassen- und Giroverband e.V.
  • DTM Deutsche Tele Medien GmbH
  • Fabergé
  • Fressnapf
  • Gastro & Soul (u.a. Café del Sol)
  • Groupe SEB WMF CONSUMER GmbH
  • Hanhart 1882 GmbH
  • Hebrew University, Rechte an Kennzeichnung (Albert) Einstein
  • Heico Corporation
  • HelloFresh
  • Ionity GmbH
  • Joh. Wilh. von Eicken
  • JustFab / TechStyle
  • KavoDental
  • Landesbank Baden Württemberg (inkl. Tochtergesellschaften)
  • LIV GOLF
  • LLOYD Schuhe
  • momox SE
  • Monster Energy
  • Motel One
  • Next e.Go Mobile SE
  • Peek & Cloppenburg
  • Procter & Gamble
  • ProSiebenSat.1 Media AG / SevenVentures
  • RTL Deutschland GmbH
  • SoundCloud Global Limited & Co. KG
  • Stellantis
  • Tesla Group
  • VOLKSWAGEN AG
  • Warner Brothers Discovery

Work highlights

  • Advice to Fressnapf on trade mark and competition law as well as on the acquisition of the entire brand portfolio including subsidiaries.
  • Acquisition of Motel One’s global brand portfolio and representation in various disputes.
  • Strategic ongoing trade mark advice and representation of VOLKSWAGEN AG in various trade mark disputes in Germany.

Lawyers

Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Richard Dissmann
Bird & Bird
Frederik Thiering
Bird & Bird

Other key lawyers

Joseph Fesenmair, Uwe Lüken, Richard Dissmann, Frederik Thiering, Mascha Grundmann, Markus Körner, Marion Jacob