The Media, Entertainment and Sports team at Bird & Bird LLP is experienced in supporting platforms, including AI companies and streaming service providers, in youth protection issues as well as in contract and licensing negotiations regarding live broadcasting. A recent growth area is the advice across the gaming sector, where the team is experienced in copyright and advertising as well as gambling law issues. Practice head Joseph Fesenmair acts at the interface between media and sports law, where he supports clients in copyright, trademark and competition law disputes. Markus Körner boasts further expertise in these areas, where he regularly advises on the drafting of licensing and sponsorship contracts.
Legal 500 Editorial commentary
Key clients
- Amazon Game Server
- Discord Inc.
- International Copyright Enterprise
- Philip Morris
- ProSiebenSat.1 Gruppe
- Take-Two
- TuneIn
Work highlights
- Advising the ProsiebenSat.1 Group in various contract-related disputes at national and international level as well as representing them in copyright disputes due to unauthorized broadcasts.
- Advising an international sports association in a variety of IP and media-related proceedings.
- Advising an AI software provider on the implementation of appropriate copyright, youth protection, platform and media law safeguards for AI image generation tools.