Graciela Cruz
García & BodánGarcía & Bodán's IP team is hailed as an ‘extremely reliable ally’ to multinational companies from a diverse array of sectors, including pharmaceuticals, food and beverages, energy, fashion, banking and media. The group frequently joins up with the firm’s other Central American offices to advise on the management of trade mark and health registration portfolios in the region, and elsewhere in Latin America. On the contentious front, the team is routinely active in opposition, cancellation and nullity actions, as well as criminal anti-counterfeiting proceedings. Graciela Cruz, an expert in the full spectrum of trade mark-related work, leads the team alongside regional IP director Julio Vargas (who is based in El Salvador).
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Excellent management of matters before the Health Regulation Agency (ARSA). They are up to date with all regulatory changes and keep us up to date on new decisions.’
‘We have worked with García & Bodán in Honduras for several years, where we have received a very professional as well as friendly service from each of the team members. In my experience, García & Bodán - both in Honduras and El Salvador - is an extremely reliable ally throughout the proceedings.’
‘I mainly work with Graciela Cruz and her team. I admire Graciela's kind manner, as well as her ability to provide an objective and clear perspective.’
‘It is a team with very high standards. They stand out from their peers in Honduras.’
‘Graciela Cruz is a professional who really stands out for her high level of customer service and for her ability to deliver results quickly and efficiently. If you have a problem, you can be sure she will know how to solve it.’
Key clients
- Puma Energy
- Comlade – Lala
- Pet Smart
- Juul Labs
- IHG Hotels & Resorts
- 5.11 Tactical
- Spotify
- Crocs
- ADP
- Armstrong Laboratorios de México
- Sky, IP
- Tequilera Corralejo
- Duwest
- Jobchain Enterprises
- Bago Group
- Grupo Carval
- Tweezerman International
- Llapingacho
- Hostess Brands
- Schneider Electric
- Paleo Certified
- Grupo Vida
- Immersive Health Solutions
- CHEP Technology
- Rizobacter Argentina
- Loveland Products
Work highlights
- Advising a renowned tequila company on the enforcement of its rights over a well-known trade mark against a distributor that prosecuted a registration.
- Acting for a local chocolate company in relation to trade mark infringements.
- Advising a scented oils and therapy products company on the protection of its IP rights against a registration by a former sales representative.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
The lawyer(s) leading their teams.
Graciela Cruz, Julio Vargas