Baker McKenzie

Serving as a hub for IP matters throughout APAC and also able to leverage resources throughout its broader global network of offices on multijurisdictional matters, Baker McKenzie’s ‘friendly and professional’ team is a popular choice among many leading brands to manage, protect and enforce their intellectual property rights (IPR) irrespective of geographical boundaries. The firm’s extensive knowledge as a result of many years’ experience in the market ensures that clients benefit from best practices gleaned from previous cases, consequently ensuring that ’advice is optimised to best suit the client’. Team head Isabella Liu is well-versed in handling IP matters in the life sciences sector, in particular, including as it relates to patent protection/filing, commercialisation and in the context of due diligence associated with broader M&A transactions handled by the firm. Ruby Chan is ‘extremely hands on and responsive’ for major international companies on their brand protection strategies (particularly in the context of trade mark matters) throughout the region and ’always provides the best strategies and solutions’. Senior partner Loke-Khoon Tan has excellent traction among leading consumer goods and retail brands on the protection and enforcement of their IPR and is particularly acclaimed for his work seeking to protect against counterfeiters in Mainland China.