Siegler Bird & Bird Ügyvédi Iroda offers substantial expertise in Hungary’s TMT, e-commerce and sports sectors, representing foreign investors, broadcasters, telecom giants, tech startups and IT and media companies. The firm handles a broad spectrum of matters, including commercial and regulatory issues, data protection, acquisitions, financing and international expansion. Renowned for its knowledge of EU Big 5 data regulation, AI, big data, cloud services and cybersecurity, the firm also boasts a well-established e-communications regulatory practice. This includes advising major players on product launches, licensing, e-privacy and network security. Its sports law practice is rapidly growing, advising on international sporting events and projects. Co-heads Bálint Halász and Ádám Simon bring expertise in IT, telecom and Adtech industries, while Adél Gelencsér specialises in electronic communications and regulatory representation before national authorities.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘One of the strengths of the team is that through an international network, they have an international outlook, they are in contact with highly qualified professionals, therefore they are able to provide high-quality advice in special areas of law. The greatest virtue of the team is that they provide short, concise, easily interpretive advice not only for lawyers but also for business decision-makers.’

  • ‘Adam Simon is extremely knowledgeable about the topic I engaged them with. He is a great professional.’

  • ‘The team showed a solid understanding of our industry, especially in areas like intellectual property, data protection and software. They always gave us practical, thoughtful advice. Their professionalism, attention to detail, and effort to really get to know our business have been key in helping us meet our legal needs.’

Key clients

  • Budapest 2023 Nonprofit Zrt.
  • Bitrise
  • Shapr3D
  • Vesta Software Group
  • Viber

Work highlights

  • Advised Budapest 2023 Nonprofit Zrt. and the relevant public institutions on all matters relating to the organisation of the World Athletics Championships 2023 in Budapest since 2018, including bidding, negotiation of the event organisation agreement, commercial arrangements, rights protection programme, data protection, corporate governance, employment and after-event matters.
  • Advising a Hungarian technology startup, Shapr3D, developing 3D modelling CAD application on technology-related legal matters.
  • Represented the cross-platform messaging application developer, Viber, in the competition control proceedings of the GVH for the alleged infringement of unfair business-to-consumer commercial practices; the investigation was concluded with a commitment regarding the domestic service, without the authority establishing an infringement.

Lawyers

Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

Practice head

The lawyer(s) leading their teams.

Bálint Halász, Ádám Simon

Other key lawyers

Adél Gelencsér