The multidisciplinary team at Firon Law Firm ‘approaches complex issues and situations from every possible angle’. Particularly recognised for its M&A expertise, where it can act in tandem with the wider corporate department, it also represents emerging and mature technology companies on investment rounds and general corporate matters. M&A head Jacob Enoch co-steers the department alongside Jacob Sarov, who leads both the international corporate group and the internet, gaming and e-commerce practice. In 2023, Gail Etzion left to join Arnon, Tadmor-Levy.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘The team is really impressive. It approaches complex issues and situations from every possible angle, covering IP, competition, crypto and of course top-shelf transactional work. ’

  • ‘Very proficient in this market and extremely professional. Advice is always provided with speed and with creative solutions to issues.’

  • ‘Jacob Sarov knows his stuff. He is very professional and will provide advice and even take the lead where issues are very complex.’

  • ‘The team possesses very diverse skill sets, is very experienced, and has great depth.’

  • ‘From his experience as a software company executive, Jacob Enoch is better-positioned than any lawyer to handle tech-related matters. One of a kind.’

  • ‘It provides integrated solutions, by which I mean, it delivers solutions across all legal aspects related to the focal point. Tax, regulatory and labour considerations related to your needs. They go further than your expectations in terms of legal solutions.’

  • ‘Lawyers are very business-oriented, have strong international experience and give quick and precise responses.’

  • ‘I recently invested in two start-ups in Israel and used M. Firon to handle the investment round. As usual, it managed to sort all key points in a swift manner while keeping the deal on the table and maintaining a pleasant atmosphere with the invested business. I think its experience and collaboration was fantastic.’

Key clients

  • Yanolja (Korean unicorn)
  • IBM
  • Playtech
  • Elbit Systems
  • Aman
  • Guangzhou Sino-Israel Bio-industry Venture Capital Investment Fund
  • Vidazoo
  • Soapy
  • Novoxel
  • Opgal
  • C. Mer
  • Psagot
  • Neema Shefa

Work highlights

  • Advised Anolja on the acquisition of Go Global Travel from Apax Partners, estimated at over $200m.
  • Represented a shareholder in betFirst on the €120m acquisition of betFIRST by Bettson.

Lawyers

Practice head

The lawyer(s) leading their teams.

Jacob Enoch, Jacob Sarov

Other key lawyers

Shirley Dahan, David Yaacobi, Lior Bar Nir