Firon Law Firm boosted its hi-tech offering during 2024 with the hire of a new team specialising in representing hi-tech, start-up and VC clients. New department co-head Yariv Kesner joined from his own firm together with Hila Izhaki — both contribute broad experience across all start-up development phases. The practice is co-led by Jacob Enoch, who additionally leads the M&A and international transactions area; and Jacob Sarov, who also fronts the internet, gaming and e-commerce group.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Yariv Kesner is an amazing lawyer. He is kind, patient and highly professional. It was a pleasure working with him.’

  • ‘The team is industry-oriented and very knowledgeable. Jacob Enoch is a true asset and always my preferred choice’

  • ‘A diverse and experienced team; specialised in key areas; provides alternative billing models; compared to other firms that may focus solely on transactions, it has the ability to cultivate long-term partnerships with clients.’

  • ‘One of the key differentiators is the team’s unwavering commitment to delivering high-quality work. Whether it's under tight deadlines or in highly complex situations, it shows a rare ability to stay focused and ensure no detail is overlooked. Jacob Sarov consistently brings this level of meticulous care.’

  • ‘It knows the industry and the players; advises on the commercial aspects as well as the legal; and is composed of problem solvers. Jacob Sarov is a trusted advisor and is practical as well as smart; he sees ahead and identifies problems; he is a true adviser and very reliable.’

  • ‘A very professional team that provides personal service. We particularly highlight Yariv Kesner and Hila Izhaki.’

Key clients

  • Yanolja (Korean unicorn)
  • IBM
  • Playtech
  • Elbit Systems
  • Aman
  • C. Mer
  • Vidazoo
  • Soapy
  • Novoxel
  • Opgal

Work highlights

  • Advised Anolja on the acquisition of Go Global Travel from Apax Partners, estimated by the press to value $200m.
  • Advised a tech company in the healthcare sector on a source code licensing and development agreement with a US-based company.
  • Represented a large Israel-based institutional investor in several venture lending transactions with equity kickers.

Practice head

The lawyer(s) leading their teams.

Yariv Kesner, Jacob Enoch, Jacob Sarov

Other key lawyers

David Yaacobi, Hila Izhaki, Shirley Dahan, Lior Bar Nir