The July 2022 merger with boutique IP firm Avi Moreh Law Firm notably strengthened Firon Law Firm‘ capabilities to advise on a range of IP-related disputes, trademark litigation and copyright protection, with practice head and IP infringement specialist Eran Presenti acting for several leading Israeli media companies. The team also includes Avi Moreh, who frequently handles intellectual property disputes, and associate Tzili Olshan-Shariv, noted for her expertise in patents, trademarks and designs registration.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'Excellent team, very professional, diligent, persistent and determined, but with the flexibility to move and change positions to achieve optimal results.'
- 'M. Firon & Co Lawyers and Notaries encompasses several areas of legal activity. This strength serves us as clients. We have a single point of reference for all legal matters.'
Key clients
- Zira
- Xfone
- Opticana
- B.S Hapisga
- Agama
- MDT Technologies
- Mr. Idan Gil
- Epsos
- El Srad
- Dan Hotels
Work highlights
- Represented Zira in the local and international arena including in respect of several claims.
- Represented XPHONE in a win before the registrar, who ordered to delete Orange's trademark in Israel.
- Represented B.S Hapisga in a dispute with MGA, an American company, which distributes LOL toys.
Lawyers
Practice head
The lawyer(s) leading their teams.
Eran Presenti