Herzog Fox & Neeman’s IP department houses a specialised trademark practice, noted for its expertise in the online gaming, AI and cryptocurrency fields. The team regularly advises clients on a range of IP-related matters, spanning trademark prosecution, filing and enforcement. Karen Elburg leads the team, which includes Adar Bengom, who notably focuses on trademark strategies and prosecution, and ‘outstanding’ associate Nadav Lev.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'Karen is extremely responsive and offers practical and commercial advice. She is well-supported by excellent partner Adar Bengom.'
  • 'Nadav Lev - Outstanding! Super professional.'
  • 'Karen has excellent instincts and her advice and approach to matters is always commercially focused to achieve the client's objectives quickly and cost-effectively, while appreciating and managing the thorny legal issues that necessarily arise at times.'
  • 'The team is characterised by a high level of expertise, knowledge and commitment, and is composed of legal experts dedicated exclusively to the complexities of intellectual property. Their in-depth knowledge of patent, trademark, and copyright law enables them to provide personalised and effective advice in this complex field.'
  • 'Adar Bengom is a strategist with the ability to foresee legal trends in the IP landscape and translate them into actionable strategies. He anticipates clients' needs, applying a forward-looking approach and commitment, coupled with an in-depth knowledge of the legal framework.'
  • 'The team always responds quickly, understands clients' needs and, after working together for so long, we have a very good partnership that facilitates communication and the delivery of work to our clients. It is always a pleasure to work with them.'
  • 'The communication is always clear, efficient and fast. All the people I work with show a technical knowledge of the subject, have a sense of urgency and are very competent. In particular, Karen Elburg and Nadav Lev, who are incredible professionals.'

Key clients

  • Papaya Gaming Ltd.
  • Super Group (SGHC) Limited
  • Maelys Cosmetics Ltd.
  • 888 Holdings Ltd.
  • Varonis Systems, Inc.
  • The Linux Foundation and LF Products
  • Block, Inc. (f/k/a Square, Inc.)
  • Plus500
  • GIA Gemological Institute of America
  • Kenvue, Inc. (f/k/a Johnson & Johnson)
  • Azrieli Group
  • Magen David Adom in Israel
  • Palace Senior Housing Group Ltd.
  • Trellicor Holdings (Pty) Ltd
  • World Herald Tribune, Inc.
  • Goorin Bros.
  • 10Bet
  • Caesar Premier Hotel Group

Lawyers

Leading partners: Intellectual property: filing and prosecution: trade marks and copyrights
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Practice head

The lawyer(s) leading their teams.

Karen Elburg

Other key lawyers

Adar Bengom, Nadav Lev