Led by trademark specialist Avi Ordo, the team at S. Horowitz & Co is kept busy by complex trademark filing matters and the ongoing management of extensive trademark portfolios of international household names. Trusted by a varied selection of large clients from sectors such as food and beverage, pharmaceuticals, entertainment, technology, and construction, the group is well-versed in foreign filing and handling portfolios that traverse borders. The practice includes key pharmaceuticals contact Dovev Apel, veteran IP litigator Tal Band, and Moran Katz. Julieta Taicher also comes recommended.

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Key clients

  • DreamWorks Animation LLC
  • Universal City Studios LLC
  • NBCUniversal Media, LLC
  • The Procter and Gamble Company
  • Allergan Inc.
  • Teva Pharmaceutical Industries Ltd.
  • Toyota Motor Corporation
  • LEGO Juris A/S
  • Avnet Inc.
  • Tempur-Pedic International, Inc.
  • Ackerstein Industries Ltd.
  • Raytheon Company
  • Ministry of Energy, Commerce, and Industry, Republic of Cyprus
  • Euro-Composites S.A
  • Alvisa Alcohol Group
  • Cognyte Technologies Israel Ltd.
  • UHU GmBh & Co. KG
  • Supertab AG
  • Assa Abloy AB
  • NordSec Ltd.
  • DermaCare, LLC
  • Bank Hapoalim BM
  • State Bank of India
  • AROMA Espresso Bar Ltd.
  • Mitsubishi Group
  • Ayalon Insurance Company Ltd.
  • Mordechai Aviv Construction Works Ltd.
  • inMusic MMI Acquisition LLC
  • Pelephone Communications Ltd.
  • Bezeq International
  • OshKosh B'Gosh, Inc.
  • Nu Skin Enterprises
  • Global Polyacetal
  • Albemarle Netherlands B.V.
  • Medial Earlysign Ltd.
  • LDI – Licensing Dynamics International Ltd.
  • Paz Oil Company Ltd.
  • Club Hotel Management (1996) Ltd.
  • SDVoE Alliance
  • Charles River Laboratories
  • Kiva Health Brands LLC
  • Advance Tech Middle East FZE
  • Goliathtech Inc.
  • Sano Brunos Enterprises Ltd.
  • Daniel Wellington
  • SPRIX Inc.
  • Tel Aviv University
  • WOBI – Insurance Agency Ltd.
  • Double Shoot Ltd.
  • U.S. Robotics Corporation
  • Zakrytoe aktsionernoe obshchestvo Stavropolsky broiler
  • Odyssey Re Holdings Corp
  • ADAMA Agan Ltd.
  • Specsavers Inc.
  • Isracard Ltd.
  • SimplexCC Ltd.
  • Milk & Honey Distillery Ltd
  • SK Enmove, Ltd.
  • Element AI
  • Vestel Ticaret A.S.
  • dYdX Foundation
  • Mizrahi Tefahot Bank Ltd.
  • Weizmann Institute of Science
  • Palladio Beauty Group
  • Stadler Rail AG
  • Anita Glida Ltd.
  • Delek US Holdings
  • MEGlobal B.V.
  • Princess Yachts Ltd.
  • Grow Solutions
  • Vestel Ticaret A.S.
  • A.G. SHOES, S.L.
  • Brisk Padel Europe SL
  • Ecopoxy, Inc.
  • Super Brands Company Pte. Ltd.
  • NewAge Industries
  • Frameo ApS
  • Pacific Pharmaceuticals US
  • Pacific Pharmaceuticals Pte
  • Haifa Port Company Ltd.
  • Journey Ventures Ltd.
  • E.M. Chef Line Ltd.
  • Corn Products Development, Inc.
  • Or-AD Engineers (1987) Ltd.
  • Mann Ray Japanese Restaurant Ltd.
  • DecoArt, Inc.
  • Vix IP Pty Ltd
  • Amdipharm Ltd.
  • Henkel Corporation
  • Menachem Even Israel
  • Trias Holding AG
  • Footwear Industries
  • Spacetoday
  • Peacock TV
  • Daiso Industries Co. Ltd.
  • Microchip Technologies, Inc.
  • SillaJen Inc.
  • Katara LLC
  • New England Biolabs, Inc.
  • Raccord et Plastiques Nicoll
  • Trend Furniture Ltd.
  • Caminos Tourism and Aviation Ltd.
  • BridgeBio Pharma Inc.
  • RAS Holding A.R. Ltd.
  • Albemarle Netherlands B.V.
  • Kreos Capital Management Limited
  • Basis Technologies International Ltd.
  • Eli Akiva
  • Adastra Alna Ltd.
  • AO American Orthodontics Corporation
  • Frimpeks Kimya ve Etiket Sanayi Ticaret Anonim Sirketi
  • Promotion in Motion, Inc.
  • New Asian Discovery Ltd.
  • Rocket drop LLC
  • Ark Technologies Pty Ltd
  • Wheel Pros, LLC
  • Kuroda Precision Industries Ltd.
  • Linor Sagi

Work highlights

  • Acting for LEGO in proceedings to register its Minifigure as a three-dimensional trademark in Israel.
  • Representing Mizrahi-Tefahot Bank in overcoming a refusal to register their mark PENSION MORTGAGE in Hebrew, based on descriptiveness.
  • Representing Raccords et Plastiques Nicoll in registering the trademark NICOLL in Israel.

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Practice head

The lawyer(s) leading their teams.

Avi Ordo