Firon Law Firm‘s investment practice provides legal counsel to a diverse group of Israeli and international venture capital funds, hi-tech incubators, and private investors. The team is especially noted for its expertise in mutual funds, with co-head Oded Ofek serving as a primary contact for numerous fund managers, portfolio managers, and investment advisors. In addition to Ofek, M&A and commercial law specialist Jacob Sarov frequently advises on complex investment projects, joint ventures, and the formation of partnerships and international investment structures. Since January 2024, Yariv Kesner, formerly of Kresner Nov & Co, has joined the leadership team alongside Ofek and Sarov. Kesner brings a focus on technology-driven ventures, representing startups, established tech companies, as well as investors, board members, and senior management teams.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'Firon is an outstanding firm—professional, innovative, and a leader in fintech initiatives.'
  • 'Ofek Oded is, without a doubt, the leading lawyer in the banking and finance field, particularly for non-bank service providers. He established the specific credit and financial assets sector in 2017 and has since maintained a close relationship with the Capital Market Authority.'
  • 'I can attest to their comprehensive support in all our activities, including mutual funds, portfolio management, and alternative assets. Their guidance is invaluable in our volatile environment, especially during fluctuating periods like now. Firon is a perfect legal partner—professional, reliable, and an exceptional team to work with.'
  • 'Their expertise, particularly in the mutual fund sector, is second to none. We feel 'at home' with their personalised and professional service, despite being such a large firm.'
  • 'Oded Ofek is an extraordinary lawyer. His extensive legal knowledge, combined with business acumen and strategic thinking, allows him to provide insightful and effective legal counsel. Oded is highly respected by colleagues and regulators alike. His dedication and commitment to our needs make him stand out as a top-tier specialist in investment funds and capital markets.'
  • 'I highly recommend Firon Law Firm for their expertise and client-centered approach. They understand each client’s unique needs and provide tailored legal solutions. Their commitment to innovation, diversity, and client satisfaction sets them apart from other firms.'

Key clients

  • Psagot
  • Rent It
  • Ayalon Mutual fund
  • Altshuler Shaham
  • KSM
  • Yanolja
  • The Association of Mutual Fund Managers in Israel
  • The Association of Investment houses – Portfolio managers
  • Ubank
  • Private investors

Work highlights

  • Advised Psagot on the sale of its business in separate several transactions including the sale of its mutual fund management business for hundreds of NIS.
  • Advised investors in the Neo Investment Partners Fund, in a cross-border investment transaction.
  • Advised Rent It fund in a NIS 250M investment.

Practice head

The lawyer(s) leading their teams.

Oded Ofek, Yariv Kesner, Jacob Sarov