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Intellectual property

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Gianni & Origoni

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The intellectual property practice at Gianni & Origoni is routinely tapped by heavyweights of the art, luxury, fashion, and other consumer sectors, as well as media, entertainment, sport and telecoms, to provide advice on a range of IP matters. The group is well-versed in assisting clients with the IP aspects of multijurisdictional transactions and M&A, navigating the implementation of AI, negotiating commercial agreements, and representing clients in various litigious matters. ‘Renowned expert’ Massimo Sterpi is an art law specialist with notable experience in IP-centric disputes in the art world. He leads the department and is also recognised for his experience advising clients in the sports sector. Another key name is Nino Di Bella, whose practice encompasses software and emerging tech such as gen-AI, cryptocurrencies, robotics, and virtual realities, an area where Raffaello Stefano De Marco is also highly experienced. Vanessa Franchini is engaged in in brand protection activities as well as in a wide variety of disputes work, and Francesca Fosson is another name to note.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘We have used the team for trade mark litigation. They are efficient, smart and responsive. The successful outcome was directly related to their persistent follow-ups with the other side and clear strategies.’

  • ‘They are very smart and well-versed in trade mark law. Massimo Sterpi is a renowned expert and well thought of not just in the Italian bar but worldwide.’

  • ‘The level of legal support is impeccable. Furthermore, the availability to handle last-minute issues guarantees us a level of consistency in problem-solving that we have not found in other law firms we have used in the past.’

  • ‘There are two main positive qualities: reliability and versatility.’

  • ‘Massimo Sterpi is an IP lawyer with real flair. He knows the law inside out and applies it skillfully, looking at problems from new angles to find an appropriate solution. ’

Key clients

  • Safilo Spa
  • Doctrine SA
  • Visura Spa
  • Fondazione Ligabue
  • Bottega Veneta
  • Heirs of Marc Chagall
  • Poste Italiane Spa
  • Esselunga Spa
  • Motorola
  • Netflix
  • Entertainment One Ltd.
  • Facebook
  • Fendi
  • Adidas
  • Hasbro
  • Richard Ginori S.p.A.
  • Lega Calcio Professionisti Serie A
  • Gordon Matthew Sumner (“Sting”)
  • Philip Morris
  • Roberto Cavalli
  • Sky Italia
  • TBS Crew S.r.l. (Chiara Ferragni)
  • TIM S.p.A.
  • UniCredit
  • Wind Tre
  • DSQUARED2 Group
  • Ravensburger GmbH
  • Tristar Pictures Inc.
  • Columbia Pictures Industries Inc.
  • Technoprobe S.p.A.
  • Lexroom Srl

Work highlights

  • Assisted Kering on all IP matters related to the acquisition of a 30% stake in Valentino Fashion Group from Mayhoola for Investments LLC, a Qatar-based investment firm, for a cash consideration of € 1.7 billion.
  • Assisted the major lender to a Modigliani works exhibition in Genova in criminal proceedings concerning the alleged non-authenticity of many works loaned by the client and others..

Lawyers

Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Vanessa Franchini
Gianni & Origoni
Francesca Fosson
Gianni & Origoni
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Nino Di Bella
Gianni & Origoni

Practice head

The lawyer(s) leading their teams.

Massimo Sterpi

Other key lawyers

Nino Di Bella, Raffaello Stefano De Marco, Vanessa Franchini: Francesca Fosson