The team at Studio Professionale Associato a Baker & McKenzie offers a broad range of IP services, including advice on plant breeders’ rights, portfolio management, and trade secrets matters, working primarily with clients in the fashion, luxury, and media sectors. Trade secrets specialist Francesca Gaudino heads the practice, which also includes Lorenzo De Martinis. Paolo Galli is a key contact for media entities.

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Key clients

  • Cassina S.p.A.
  • Bottega Veneta
  • Officine Rigamonti
  • LVMH
  • Sky Italia
  • Warner Bros.
  • Discovery
  • Eurosport
  • Unilever
  • Rai

Work highlights

  • Representing Cassina S.p.A in a trade mark dispute with a competitor for the protection of the trade mark 'Cassina'.
  • Assisting Bottega Veneta on an ongoing basis, including in the preliminary evaluation of seasonal collection plans with a view to minimise the risks of interference with possible pre-existing third party IP titles.
  • Providing ongoing anti-counterfeiting, IP strategy and litigation services including training of customs and police forces and selection of investigators to the LVMH Group.

Practice head

The lawyer(s) leading their teams.

Francesca Gaudino

Other key lawyers

Lorenzo de Martinis, Paolo Galli