With strength in the retail, media and entertainment industries, the team at Lewis Silkin provides ‘expert advice and support on a number of different contractual and legal issues’, with a notable track record on strategic brand partnerships and sponsorships, route to market issues, and IP heavy deals. Jo Farmer and James Gill co-head the practice. Media buying contracts and content creator and influencer related mandates are the cornerstone of Farmer’s practice, while Gill has key strength in data, AI, and adtech issues, particularly surrounding the manufacturing, tech and retail sectors. Alan Hunt is highlighted for his diverse commercial outlook, and has recently been active on business-critical logistics requirements and supply contracts, producer, agency and introducer agreements, as well as complex outsourcing projects. Managing associate Alex Meloy is noted for his advertising, marketing and intellectual property acumen.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘The LS team has broad legal knowledge and experience and are able to help out on a number of different contractual and legal issues. They are always knowledgeable, helpful and professional. I always feel reassured by their input and support. They have a fantastic breadth of media law knowledge, which provides a high level of security and insight.’

  • ‘They are always diligent and professional, and able to give expert advice and support on a number of different contractual and legal issues - including copyright, standard commercial or supplier terms, and IP.'

  • 'They have a fantastic breadth of media knowledge that means we get great insight and perspective on a number of issues. I always feel they have understood the issue we are dealing with.’
  • 'Alan Hunt is a first-class lawyer. He's exactly who you want on your side going into any contractual negotiation.'
  • 'The team have true understanding of the client's needs. They take a very commercial approach and don't overcomplicate their advice. It's no-nonsense and cost-effective advice.'

Key clients

  • Hermès
  • Peloton
  • Harvey Nichols
  • TikTok
  • Howdens Joinery Group plc
  • Free Now
  • London Fashion Week
  • Jellycat
  • B&Q
  • Gorillas

Work highlights

  • Advise Howdens Joinery Group plc on its wide array of commercial, supply chain, advertising & marketing and technology requirements.
  • Advised Suzuki on a range of commercial contracts, including sponsorship, advertising contracts and media buying contracts.
  • Advised the British Fashion Council on its partnership with various sponsors including Diet Coke, plus advising on key talent deals (for performers and presenters) and producer, agency and introducer agreements.

Lawyers

Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Lewis Silkin
Partner: Jo jointly leads the firm's Commercial group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content. Her clients include brand owners, content creators, communications agencies and media platforms. Jo is recognised as a leading lawyer in the field of advertising and brand reputation in legal directories.

Practice head

The lawyer(s) leading their teams.

Jo Farmer, James Gill

Other key lawyers

Alan Hunt, Alex Meloy