Hogan Lovells International LLP has invested heavily in its dedicated, global commercial practice, which includes a strong regulatory offering which has particular strength in the technology, life sciences and biochemical sectors. Beyond a significant list of pharma players in its client roster, the group are frequently engaged by leading sporting, automotive, transport, financial services and food and drink entities, advising on sponsorship and partnership agreements, trademark licensing and supply agreements, as well as outsourcing and distribution arrangements. The firm are enjoying continued work with the British Paralympics, a relationship that started on a pro bono basis, and has led team head Richard Welfare to act on the sponsorship, logistics, hotel and hub site agreements in preparation for the Paris Games in 2024. An experienced practitioner well-versed in advising high profile events, campaigns and individuals, Welfare leads the group alongside the ‘brilliant’ Penny Powell who has been the key player in the group’s ever expanding pharmaceutical and life sciences mandates. John Salmon spearheads the firm’s IT and tech offering, with far-reaching expertise that encompasses blockchain initiatives and NFTs, whilst counsel Oliver Wilson has a strong, established relationship with Sport England, as well as being at the forefront of the group’s content platform work. Counsel Louise Crawford is a go-to for regulatory and data advice.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Extremely deep industry knowledge of the team and ability to really translate the client's needs.’

  • ‘Penny Powell is brilliant, one of the best life science and commercial contracts lawyers I have come across. Her ability to get to the essence of any situation or negotiation is unparalleled. Brilliant negotiator, and she often knows better than the client what they actually need.’

Key clients

  • British Paralympic Association
  • Harmony Biosciences, LLC
  • Mars Wrigley Confectionery UK Limited
  • Mars Petcare UK
  • Crown Pet Foods
  • Mars Food UK
  • Novartis AG
  • Sandoz AG
  • Paramount Global
  • Asahi Europe & International
  • Booking.com BV
  • Sport England
  • Roku

Work highlights

  • Provided ongoing support to Mars in relation to its contractual arrangements relating to the UK and its continued expansion into new markets.
  • Advise Paramount on a joint venture to launch a new subscription video on demand streaming service, SkyShowtime, in partnership with Comcast.
  • Advised Asahi Europe & International Limited on a number of high profile partnership/sponsorship arrangements including; sponsorship of the City Football Group, the 2023 Ryder Cup in Rome and a multi-year sponsorship of the Scuderia Ferrari Formula 1 team.

Lawyers

Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

Practice head

The lawyer(s) leading their teams.

Richard Welfare, Penny Powell

Other key lawyers

John Salmon, Oliver Wilson, Louise Crawford