England - London • Corporate and commercial

RPC

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RPC offers pragmatic advice rooted in strong sector experience, with notable expertise in matters pertaining to tech and media, sport, and insurance. The firm has been engaged with substantial commercial projects over the past twelve months, including reviewing and updating company policies, counselling on master services agreements, and acting on sector-first partnerships, such as their advisory role for Saracens Rugby Club partnership with Socios that looks to bring tailored crypto-assets to fans. Furthermore, the team continues to establish itself as a leading player in the hospitality retail industry, adding the landmark brewing and distribution deal between Shepherd Neame and Boon Rawd to its matter portfolio. Department head Tom Purton‘s expertise ensures the group are sought out by established logistic corporates, and is known as a go-to for outsourcing arrangements. Paul Joukador is chiefly recognised for his supply chain arrangements, particularly in the retail sector, whilst Oliver Bray’s broad practice attracts the interest of global tech giants – with regular support from Ciara Cullen. Charles Buckworth is highlighted for his excellence on financial services-related mandates, including finalising master services and framework agreements. Senior associate Eleanor Harley has also been active on a wide range of matters.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘The team are very commercial and pragmatic, they understand real world challenges rather than theoretical legal issues.’

  • ‘Olly Bray is always very enthusiastic and up to speed with the latest developments challenging the commercial business, and finds pragmatic solutions for every issue.’

  • 'Tom Purton is exceptional, and we trust his advice.'

  • 'Subject-matter experts.'

Key clients

  • Shepherd Neame
  • Meta
  • Office Space in Town Limited
  • McArthurGlen UK Limited
  • Zensar Technologies UK Ltd
  • Saracens
  • Gist
  • BOC Limited
  • ClubHouse Group
  • Kisters
  • We Buy Any Car Limited
  • HP Enterprise Services
  • Comcast
  • Computacenter
  • LINK
  • SITA
  • eClerx
  • Dialog Semiconductor
  • Foolproof
  • Serco
  • Avert IT
  • Habanero Systems
  • News UK
  • The Financial Times
  • Associated Newspapers
  • Mirror Group Newspapers
  • Bloomberg News
  • The Spectator
  • Which?
  • Dow Jones
  • Fever Tree
  • Coca-Cola
  • Coca-Cola Enterprise Partners
  • Sports Direct
  • JUUL
  • New Look
  • Linde plc
  • Wincanton
  • MMD
  • Four Marketing
  • QBE
  • Vax
  • Innocent drinks
  • NCP
  • Waterstones
  • Ardonagh
  • EY
  • The Corporation of Lloyd's
  • The Lloyd's Market Association
  • Chaucer Syndicates
  • Canopius Managing Agents
  • AIG Europe
  • Markel International Insurance
  • Direct Line Group
  • Arch Insurance
  • WaveOptics
  • Travel Ledger
  • Google

Work highlights

  • Advised Shepherd Neame on the re-negotiation of its warehousing and distribution agreement with GXO under which all its beer products are transported to its pub and hotel estate, the free trade and off trade.
  • Advised LINK on a highly complex and much publicised project on its role as "Co-Ordinating Body.''
  • Advising Meta on a vast range of commercial agreements (often business critical and high value) as well as ground-breaking projects in crypto, AI and the Metaverse.

Lawyers

Hall of Fame

The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.

Oliver Bray

Oliver Bray

Hall of fameRPC

Senior Partner.  Oliver is Senior Partner at RPC and a recognised specialist in commercial law. He has over 25 years' experience with particular expertise in commercial contracts, advertising and marketing, regulatory investigations/proceedings, data protection, consumer, intellectual property and digital. He is ranked in the Legal 500's "Hall of Fame" and "Top Ranked" by Chambers and Partners for both commercial and advertising/marketing. He works with some of the world's highest profile brands and digital platforms, providing advice on all aspects their commercial operations and consumer engagement.  He is the co-editor of the leading text book ‘Advertising Law and Regulation’ (Bloomsbury Professional). He is Chairman of the City of London Law Society Commercial Law Committee, a member of the Ad Law Group and an editorial board member of Digital Business Lawyer and Entertainment Law Review. He was awarded "Best Client Partner" at the 2016 British Legal Awards and is recognised by Acritas for outstanding client service.

Tom Purton

Tom Purton

Hall of fameRPC

Partner. Tom combines over 25 years of experience, business acumen and legal expertise in a broad-based commercial practice. His main focus is on joint ventures, outsourcing and commercial contracts (including supply, franchise, brewing, agency, sponsorship, marketing and distribution agreements). Tom’s core expertise is advising on complex, valuable, innovative and long term commercial contracts which often underpin the client’s business and revenue. He has extensive experience across multiple sectors including retail, leisure and hospitality, real estate, financial services and business support services. He also uses his commercial expertise to support M&A and other deals on transformation and separation projects. Tom is widely acknowledged in the market as a trusted business and strategic adviser who is “pragmatic, commercial and knows his stuff.” He is the author of the UK chapter on outsourcing in PLC’s Global Guide and the Chambers Global Guide and a panellist and speaker at numerous conferences and events.

Next Generation Partners

Ciara Cullen

Ciara Cullen

RPC

Partner. An IP and technology litigation specialist, Ciara is dual qualified in England & Wales and the Republic of Ireland and has acted in several international disputes. Having acted in several disputes before the English and Irish Courts, the UK IPO, the ICC and CIETAC, Ciara's practice also has a significant international element and sees her advising clients on multi-jurisdictional disputes across the full range of IP rights including trade marks / passing off, copyright, patents, design rights, breach of confidential information and IP licence disputes. On the non-contentious side, Ciara supports clients on brand protection and counterfeit issues, IP projects and licensing, sponsorship/endorsement arrangements, franchising and commercial contracts.  She also provides specialist advice on IP and technology acquisitions and disposals. Clients range from luxury goods, retail and food to FMCG, technology, media, life sciences, insurance and financial services. Ciara has been published in several leading journals including Managing IP, e-Commerce Law and Policy, SCL, LexisNexis and ILO and regularly speaks at client and industry conferences. Ciara is a member of the editorial team that produces the annual TerraLex Cross-Border Copyright Guide.

Practice head

The lawyer(s) leading their teams.

Tom Purton

Other key lawyers

Oliver Bray, Paul Joukador, Ciara Cullen, Charles Buckworth, Eleanor Harley