Herbert Smith Freehills LLP leverages its strong expertise in corporate, IP, regulatory, competition, and dispute resolution to enhance its gaming and betting practice, serving major corporate clients. The team provides comprehensive advice on licensing, product launches, compliance, IP, and M&A, with notable strengths across multiple jurisdictions, including advising on the risks of entering a new market. The practice is led by Hayley Brady, who brings extensive experience, particularly in cross-border matters, to the firm’s offering, further solidifying its position in the sector.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'We value the in-depth cross-border expertise Herbert Smith Freehills can provide across a broad range of specialisms within the gaming sector. In particular, Herbert Smith Freehills are capable of providing comprehensive regulatory advice in relation to the launch of new gaming products.'
- 'All of the partners and associates involved have been instrumental in providing and coordinating detailed regulatory advice in relation to the gaming sector across a range of different gaming products.'
Key clients
- MGM
- Spreadex
- Sportingbet
- Sky
- Tabcorp
- Kambi
- DeNA Co. Ltd
- Konami Digital Entertainment
- Smilegate Holdings
- NetEase Inc
Work highlights
- Advised new client Spreadex Limited on its £10 million acquisition of Sporting Index Limited, a subsidiary of La Française des Jeux, the operator of France's national lottery.
Practice head
The lawyer(s) leading their teams.
Hayley Bradley