The ‘pragmatic, commercial and knowledgeable’ team at Bird & Bird LLP pulls together a strong offering with licensing and regulatory mandates, work related to acquisitions and major sponsorship deals standing out as recent areas of activity for the firm. Rated by clients as ’one of the leaders in the UK gaming law space‘, Andy Danson heads up the practice, and is currently leveraging his commercial and regulatory know-how to guide Allwyn through the transition process as the company prepares to become the UK National Lottery operator in February 2024. Elizabeth Dunn’s broad practice extends to advising on gambling sponsorship arrangements. Robert Turner is an authority on international wagering rights agreements. Lucy Paterson, who joined from Harris Hagan in August 2022, further contributes to the collective licensing expertise at the practice.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

‘They do what it says on the tin. No gimmicks, no fads, just sensible, pragmatic and professional.’
‘The level and depth of knowledge and network of experts they are able to draw on to ensure clients are supported at every level.’
‘The team are well equipped to help clients navigate through complex gambling legal and regulatory frameworks, whilst at the same time remaining commercially astute.’
‘I have only had the pleasure of working with Andy Danson and Elizabeth Dunn from the team. Both are an absolute delight to work with.’
‘Andy Danson is one of the leaders in the UK gaming law space. He has first-rate client service skills, and is responsive and thoughtful.'
‘The team is pragmatic, commercial and knowledgeable about our business and way of working.’

Key clients

Allwyn
Flutter
888
William Hill
Kambi
Stronach group
Metric Gaming
White Hat Gaming
TT Bond Partners
DAZN Bet
Arsenal FC
Mob Inc

Work highlights

Advising Allwyn on the transition process of migration from Camelot to Allwyn in February 2024.
Advised William Hill on commercial contracts and regulatory matters and on the implementation of new UK rules concerning advertising of 'strong appeal' to children.
Advised TT Bond Partners in respect of a prospective takeover offer for Playtech Plc, which involved gambling due diligence.