Bird & Bird LLP‘s gambling team leverages the firm’s expertise in areas including regulatory, data protection, IP, corporate and tax, as well as its extensive international reach. Andy Danson spearheads the team, leveraging his strengths in regulatory and commercial work, and excels in regularly coordinating international regulatory advice from the firm’s international offices. Elizabeth Dunn has extensive experience advising on online gambling regulations and a broad range of gambling matters, including advising businesses on white label, supply, hosting, and payment processing deals. Robert Turner acts primarily for sports rights holders on their transactions with gambling processors, while Lucy Paterson has deep knowledge of both online and land-based gambling regulation as well as extensive experience advising on licence and change of control applications to the gambling commission.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Great team. A small team but packs above its weight in the betting and gaming field. Really rate them.’

  • ‘Andy Danson is outstanding! A real hive mind of gambling regulation.'

  • ‘Bird & Bird's gaming practice, led by Andy Danson, is at the top of the market. They are creative problem-solvers and understand the political dimension.’

  • ‘Excellent client service. Andy Danson treats us like we are his most important client.’

  • ‘The team is highly skilled, proactive, and gives excellent, business-oriented advice.’

  • ‘Andy Danson is an outstanding gambling lawyer with a depth of knowledge and experience.'

Key clients

  • Allwyn
  • 888 William Hill
  • Flutter
  • MGM LeoVegas
  • DoubleDown Interactive
  • Kambi
  • White Hat Gaming
  • DAZN Bet
  • Tennis Data Innovations
  • Metric Gaming

Work highlights

  • Advised Allwyn on all regulatory, commercial, technology and data protection aspects of its unprecedented transition process to become the new operator of the UK National Lottery from February 2024 and on its ongoing transformation programme.
  • Advised LeoVegas on the acquisition of a majority stake in games developer Push Gaming, with input from Bird & Bird’s Stockholm team.
  • Advised DoubleDown Interactive on its acquisition of Malta-based casino operator SuprNation. The acquisition marked DDI’s expansion into the real-money gaming sector.

Lawyers

Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

Practice head

The lawyer(s) leading their teams.

Andy Danson

Other key lawyers

Elizabeth Dunn, Robert Turner, Simon Fielder, Lucy Paterson