CMS

The CMS gambling group stands out for its ‘deep industry knowledge’ and full-service approach, leveraging the firm’s broad expertise across commercial, regulatory, tax, and intellectual property disciplines to enhance its gambling practice. The team is further strengthened by its significant international reach. The practice is led by David Zeffman, a seasoned advisor known for his commercial and regulatory knowledge. Rob Willis is a key figure in corporate matters, with a focus on M&A, joint ventures, fundraisings, and corporate reorganisations. Co-head of the tax team, Stephen Hignett, brings valuable experience in UK tax issues relevant to the gambling industry. Tamsin Blow is noted for her expertise in navigating enforcement actions by the Gambling Commission. Anna Soilleux-Mills offers deep regulatory knowledge, while Alasdair Lamb is recognised for advising prominent clients on regulatory and compliance matters.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

'Tamsin Blow is a brilliant regulatory/litigation partner.'
'Anna Soilleux-Mills is a great commercial lawyer.'
‘This is one of the premier UK law firms in this area. It has significant expertise and experience, deep "bench strength", and a practical approach to problem-solving. In particular, it is very strong on international matters.’
‘Quick to respond and goes above and beyond when up against tight timeframes.’
‘Alasdair Lamb is calm, practical and solutions-focussed. ’
‘The team's sector knowledge is exceptional to the degree that they understand the operational implications of the advice they give.’
‘CMS has global reach and is able to rope in excellent lawyers almost anywhere in the world at the bat of an eyelid. The gaming and gambling team in the UK are used to working on large cross-border matters very efficiently. We've worked on countless deals with them seamlessly.’
‘David Zeffman is a senior statesman figure on all matters regulatory and licensing in the gambling industry. He is erudite, serious, consistent and always reachable.'

Key clients

888 William Hill
Amelco
Anaxi
Ascot Racecourse
AsianLogic
Avia Games Inc.
Bally's (Gamesys)
Bestofthebest
BetFred
BetKings
Bragg Gaming
Flutter
Hard Rock Digital
The Hong Kong Jockey Club
IBID Group (comprising Pragmatic Solutions, Pragmatic Play and DAZNBet)
IMG Arena
Instant Win Gaming
Kambi
Kindred Group plc (operator of 32Red and Unibet)
LiveScore Group
Lottoland
Lottomatica
Matchbook
Noel Hayden
Pollard Banknote
Rank Group plc
RAW iGaming
Royal Panda
Sega Sammy Holdings
Starting Price Regulatory Commission
SIS
Skill On Net
Spreadex
TEAM
Tom Hall
Virtually Human
Voidbridge
Videoslots
White Hat Gaming

Work highlights

Advised Hard Rock Digital on its landmark partnership with Playtech, the leading platform, content and services provider to the online gaming industry.
Advised Instant Win Gaming Limited, a leading supplier of online instant win games, on its agreement to partner with multi-national lottery operator Allwyn.
Advised gambling operator Bally's on its strategic partnership with Swedish sports betting technology and services provider, Kambi.

Lawyers

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