England - London • Industry focus
Shoosmiths LLP
The ‘very commercial’ team at Shoosmiths LLP handles the full spectrum of retail and consumer sector-related work, including consumer rights, property litigation, e-commerce, and data privacy matters. Regularly instructed by clients from the automotive, cosmetics, and food and beverage industries, the team has particular strength in construction and M&A matters, as well as emerging technologies, including NFTs. Practice head Gary Assim acts in a range of intellectual property disputes, including those relating to copyrights, design rights, and trade marks, with an emphasis on cross-border litigation. Consumer protection issues are handled by Felicity Forward, while Stuart Lawrenson takes point on employment matters. Property litigation expert Wayne Nash left the team in 2023 and is now at Deloitte LLP.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Very commercial. Responsive to our needs. Understanding of our circumstances.’
‘Shoosmiths has deep industry knowledge which allows it to better service its clients.’
‘Gary Assim - legal knowledge and manner of dealing with people; communication skills.’
Key clients
- Molson Coors Beverage Company
- Clinique
- M·A·C Cosmetics
- Frasers/Sports Direct
- The Estée Lauder Companies Inc.
- Hilton Grand Vacations
- Briggs & Riley Limited
- Brooks Sports Inc
- Waterstones Booksellers Limited
- Joules Limited
- Tesco Stores Limited
- Moss Bros Group Limited
- Shark Ninja
Work highlights
- Advised M·A·C Cosmetics on its first major NFT project known as M·A·C Viva Glam NFT in honour of National Youth HIV/AIDS Awareness Day.
- Advised Estee Lauder Companies on its acquisition of Tom Ford.
- Advised Joules and then its administrators on the sale to NEXT.
Practice head
The lawyer(s) leading their teams.
Gary Assim