A key port of call for blue-chip clients seeking trade mark and IP portfolio management, the team at Bird & Bird LLP operates across three sub-sectors - namely, food and beverage, luxury, fashion and retail, and hotels, hospitality and leisure - advising clients on multijurisdictional acquisitions, expansions and joint-ventures, as well as contentious mandates. The team is led by multijurisdictional specialist Graeme Payne, who advises consumer and retail clients on their domestic and international expansion strategies. Other key figures include commercial specialist Robert Turner, and Victoria Hobbs, who focuses on disputes concerning licensing and franchising, among other matters.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Very knowledgeable and punctual.’

  • ‘This team have assisted us at short notice. Yet, not many firms have been able to offer expert advice quickly and are willing to adapt to business expectations on costs and timeframes, with the quality of the advice being of the highest level- always. The uniqueness is twofold- the solicitors in Bird & Bird keep their advice succinct and easy to follow even for non-lawyers. The second part is that the people they employ are all personable and it feels like they are an extension of the in-house team, as opposed to external advisers.'

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Key clients

  • Tempur Sealy
  • Marks & Spencer
  • Lidl
  • Kingfisher
  • Domino’s Pizza
  • Poundland
  • Pret
  • Alo
  • Pasta Evangelists
  • Monica Vinader

Work highlights

  • Advising Alo Yoga on its acquisition of three new stores in London.
  • Advised Poundland on intellectual property, consumer law compliance, and data protection matters such as website cookie compliance.
  • Advised Pret on a strategic joint venture with Dallas International.

Practice head

The lawyer(s) leading their teams.

Graeme Payne

Other key lawyers

Robert Turner, Ian Edwards, Victoria Hobbs, James Fowler