England - London • Industry focus

Bird & Bird LLP

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Graeme Payne leads Bird & Bird LLP’s ‘proactive and solution-oriented’ retail and consumer team, which comprises three sub-groups spanning the food and beverage industry; the luxury, fashion and retail industry; and the hospitality and leisure sector. Core areas of focus for the team include sustainability and green advertising, consumer issues, and retail-specific technology matters. Robert Turner is recommended for cross-border commercial transactions and regulatory compliance mandates, while Victoria Hobbs specialises in contentious work concerning franchising, licensing, and distribution agreements. Ian Edwards is the key name for tech transactions and has significant experience assisting commercial clients with the implementation of digital transformation projects. At the associate level, James Fowler advises on supply chain, franchising, and e-commerce agreements.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘My experience with the B&B team is definitely positive. Always on the spot, with perfect knowledge of the matter and with useful suggestions. More importantly, the approach is always positive and the entire team has been very available for any needs.’

  • ‘I mainly worked with James Fowler and he demonstrated a strong knowledge of the matter by suggesting the right solution for the different topics. Open to listen and understand.'

  • ‘B&B always provides proactive and solution-oriented assistance to further the commercial interests of our company. This includes an understanding of our company's business and strategy. Provide timely and sound advice and guidance.’

  • ‘Advise, draft and support transactional activities with skill and commercial focus. They provide legal support with a solution-oriented attitude and practical focus, particularly Robert Turner.’

  • 'A lot of lawyers hold themselves out as retail/consumer experts but Robert Turner really is - he is hugely knowledgeable, personable and available (turning urgent/important work around quickly).'

Key clients

  • Lidl
  • Tempur Sealy
  • Marks & Spencer
  • Monica Vinader
  • Electrolux
  • Rothy’s
  • Mothercare
  • Laser Clinics UK
  • Cara Jewellers
  • Weaves UK

Work highlights

  • Acting for Lidl in High Court litigation against Tesco, concerning Tesco’s use of its Clubcard logo.
  • Advising Mothercare on its international franchise and supply chain arrangements in the Middle East, India, Indonesia and Malaysia.
  • Advised Marks & Spencer on the acquisition intellectual property, including the source code and algorithm developed by Thread, the personalised fashion marketplace.

Practice head

The lawyer(s) leading their teams.

Graeme Payne

Other key lawyers

Robert Turner, Ian Edwards, Victoria Hobbs, James Fowler