England - London • Industry focus

Baker McKenzie

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Baker McKenzie’s consumer goods and retail team leverages the firm’s broader commercial and corporate capabilities to advise market-leading retailers on strategic M&A, restructurings, and commercial contracts. Supply chain management, employment advice, and real estate matters are also key areas of focus for the team. David Scott, Helen Brown, and Julia Hemmings jointly oversee the team. Scott takes point on corporate matters and concentrates on cross-border M&A and joint ventures for consumer sector clients; Brown has a focus on offline and online sales work in the fashion retail and digital media sectors; and Hemmings has a broad practice which includes e-commerce, marketing, and privacy matters.

Legal 500 Editorial commentary

Key clients

  • L'Oréal
  • Tapestry

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Work highlights

  • Advised Puig, a family-owned fashion and fragrance company based in Barcelona, on its acquisition of a majority stake in Byredo, a luxury fragrance and lifestyle brand founded in Sweden, during a UK competitive auction sale.
  • Handling all IP matters on behalf of L'Oréal, ranging from patent and trade mark litigation, through brand and portfolio management, to advising on numerous IP issues relating to its ongoing digital transformation strategy.

Abbreviated data is displayed for this firm.