
Working with a host of blue-chip multinationals, the team at DLA Piper boasts considerable strength in its retail and consumer offering, spanning IP, litigation and regulatory matters. Ruth Hoy is a highly experienced partner who is particularly noted for her expertise in IP matters. Consumer goods, food and retail group co-head Chloe Forster advises on technology issues, while Sophie Lessar - praised by clients for her 'in-depth knowledge' - is involved in the digital aspects of retail and financial services products. Noel Haywood co-chairs the food and beverage sub-sector group and provides support on acquisitions and disposals. Mark Dewar is noted for his expertise on all aspects of the supply chain for consumer goods while Nick Rock displays significant experience in ESG, health and safety and climate change issues.
Testimonials
Collated independently by Legal 500 research team.
‘The team at DLA Piper are incredibly generous with their time and their knowledge is second to none.’
‘The different team members we have been working with over a number of years have all demonstrated a true commitment to helping our industry. Their generous and ongoing support has really made an impact. ’
'A sound knowledge of the consumer field.'
'Sophie Lessar has in-depth knowledge of the field, and a good understanding of our industry, allowing her to provide advice with pragmatism.'
Key clients
- Alteri Partners
- Bacardi Martini
- Burberry Limited
- C & J Clark International Limited
- Dr Martens Airwair Group Limited
- Wickes Building Suppliers Limited
- Founders of Pangea Laboratories
- Giorgio Armani Retail s.r.l
- H&M
- Heineken
- Jet2
- J.D. Williams & Company Limited
- JD Sports Fashion Plc
- John Lobb
- Lego
- Levi Strauss
- Lululemon Athletica UK Ltd
- LVMH
- New Balance Athletic Shoes (U.K.) Ltd
- Nike
- Ocado Group PLC
- Puma United Kingdom Limited
- Reckitt Benckiser
- River Island Clothing Co Limited
- Superdry Plc
- Tamara Ralph
- Tate & Lyle
- The Hut.com Limited
- Tiffany & Co.
- Unilever
- Versace U.K. Ltd
- Wilko Limited
- AllSaints Retail Limited
- DPDgroup Limited
- Cox Powertrain
- iRobot
- Lotus Cars
- Weleda (UK) Limited
- Magic Leap
- Speacialized
- Pearson
Work highlights
- Advised Superdry PLC on the sale of its intellectual property assets in a number of countries across the Asia Pacific region to Cowell Fashion Company Ltd.
- Advised Jet2 on an in-flight retail program, streamlining supply chains and insourcing operations, including opening its own retail operations centre.
- Advised Famille C Participations, on its acquisition of a controlling stake in Pai Skincare.
Lawyers

Practice head
The lawyer(s) leading their teams.
Ruth Hoy, Chloe Forster, Sophie Lessar, Noel Haywood, Mark Dewar, Nick Rock