With AI experience spanning the film, gaming, and music industries, Wiggin LLP actively blends ‘deep legal expertise’ and ’genuine proficiency in AI technology’ when advising domestic and international clients on complex copyright issues and global regulatory compliance measures. The team covers the gamut of IP-related matters, frequently managing the acquisition and exploitation of data in the AI space, with the head Mark Deem leveraging his ‘thorough and extensive experience’ when assisting with AI investments and risk management affairs. Marcus Bagnall is an expert on blockchain solutions and NFT development, Rachel Alexander is knowledgeable on online enforcement issues, while Ross Sylvester primarily focuses on commercial deals in the AI field. Alexander Ross represents record labels and digital platforms, and Calum Smyth is a specialist in complex technology transactions.
Testimonials
Collated independently by Legal 500 research team.
‘Mark Deem balances his expert knowledge of the law with an understanding of commercial networks and social science networks - he provides helpful advice on striking the balance between the use of the law and commercial outcomes.’
‘Mark Deem has exceptional intelligence, thorough and extensive experience, creativity and the ability to bring originality and thoroughness to legal argument.'
‘Wiggin has lawyers that are not only experts in their legal field, but also display great industry knowledge. Wiggin can give reliable and solid legal advice in advancing and untested technological fields, such as AI. Knowledge and excitement relating to AI pervades the firm.’
‘With its blend of deep legal expertise and genuine proficiency in AI technology, Wiggin is well-equipped to handle the dynamic and complex needs of modern technology clients. The practice not only responds to current legal demands but actively shapes the future of AI law, making it a top choice for clients seeking sophisticated and tech-oriented legal services.’
‘Marcus Bagnall distinguishes himself through a combination of deep legal expertise, a passion for technology, and a commitment to client service that sets him apart from competitors.’
- ‘The team is thoughtful and considerate of issues of diversity and inclusion. They have an impressive range of clients, and have positioned themselves as thought leaders in the fields of AI ethics. They engage directly with social scientists and AI researchers, and consider the issues of bias, missing data, and gender/racial and LGBTQI inequities in data carefully.’
'Excellence in matters of AI and litigation.'
'They are able to pre-empt problematic situations and find workable solutions. Excellent at communication and negotiation.'
Key clients
- AT&T
- Boon Global
- CCP Games
- Eyes of AI
- I-PTC
- LifeScore
- Outlier Ventures
- Oxfam
- Sage
- Smarter Contracts Limited
Work highlights
- Supporting I-PTC in relation to its risk management profile concerning the development and deployment of new AI-based and computer vision product coding technology that can source, trace and code all material products, services and digital technology that cross UK borders designed to provide a solution to the trading set-up between Great Britain and Northern Ireland and the GB-NI-ROI/EU supply chain, pursuant to the Windsor Framework agreement.
- Advised Eyes of AI, a cloud-based AI-assisted segmentation and pathology software, whose world-first segmentation and pathology detection incorporates groundbreaking AI technology trained on thousands of images to generate pathology annotations.|
- Advised LifeScore, a fast-growing provider of adaptive AI generated music, on cutting-edge questions relating to copyright protection for AI generated music.
Lawyers
Practice head
The lawyer(s) leading their teams.
Mark Deem