Naomi has a strong commercial practice, with particular expertise in relation to transactional IP matters. Her practice includes long-term research collaboration and management agreements, licensing arrangements, outsourcing and service agreements, distribution and manufacturing arrangements and data protection. She also frequently works with corporate finance colleagues on the IP/IT and data protection aspects of M&A transactions. Naomi has significant experience working with clients in IP-rich sectors including life sciences, technology and hotels and leisure. She is also responsible for the firm’s growing digital health practice. In addition Naomi advises on the full range of commercial contracts including long term services agreements, software licensing arrangements and outsourcing agreements and data protection law. Naomi has spent time on secondment with clients of the firm including Accor Hotels. Naomi’s transactional IP experience includes advising clients on licensing (including franchise and hotel management arrangements), partnering, collaboration and R&D agreements (particularly for Biotech and Pharmaceutical companies) as well as on the IP aspects of mergers, acquisitions and investments. Her recent commercial experience includes advising a life sciences client in relation to the outsourcing of its recruitment services in Europe and Asia, the commercial manufacturing agreement for a pharmaceutical product and advising in relation to the branding and management of an Ultra Luxury hotel in London. Finally, in her data protection practice, Naomi has advised in relation to a number GDPR compliance projects, has worked with various Art Galleries for the purposes of their electronic-marketing practices and has advised in relation to the interaction between GDPR compliance and compliance with the Clinical Trials Regulation.