Sacha is a partner working across the firm’s Media & Entertainment and Technology & Data teams. He is also joint head of the firm’s cross-departmental Advertising Group.He is a commercial and regulatory lawyer with particular expertise in advertising, tech/digital, and data privacy. He has advised clients from a variety of sectors including some of the world’s best known brands, agencies, platforms and media companies.Sacha advises on a range of commercial transactions and has particular expertise in advertising and marketing related agreements (such as creative agency, media buying, and brand partnerships) as well as more tech focused deals (including software development/licensing, cloud services and adtech).He also has expertise in general advertising compliance (including prize promotions, native advertising and product placement) as well as ecommerce and online consumer regulations.In relation to data privacy, Sacha has advised on all the key compliance areas and has worked with a large number of clients on their GDPR compliance programmes. Sacha has particular expertise in the data privacy aspects of marketing, adtech and digital media – he frequently advises on adtech vendor arrangements, programmatic advertising, mobile apps, and innovative digital marketing projects.
England - London • TMT (technology, media and telecoms)
Harbottle & Lewis LLP
Sacha Wilson and Michael Lister jointly co-head the 'excellent' practice at Harbottle & Lewis LLP, which is known for its 'very strong eye for detail'. The team is 'incredibly knowledgeable' when it comes to advertisement production issues and ASA investigations, and regularly dispenses advice on adtech issues and sponsorship deals. Wilson is 'second to none', and often gives 'perfectly-pitched' advice to global brands and agency groups on ASA investigations and data privacy issues relating to adtech and digital media; and Lister assists a number of brand ambassadors and influencers with the negotiation of agreements. Andrew Terry utilises his longstanding expertise in IP to handle advertising and branding disputes, and often advises clients on ASA and Clearcast related issues. Rupam Davé joined the team from Deloitte Legal in April 2023, contributing his knowledge of technology contracting.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'Sacha Wilson and his team are truly ahead of the curve - whether it is their dedication to understanding and supporting businesses, their responsiveness and timely delivery, or the knowledge and insight they can provide across all aspects of advertising and marketing work. Thank you for all your work and support!'
- 'Excellent team, incredibly knowledgeable. They listen carefully to the brief and always provide excellent advice. Very strong eye for detail.'
- 'Sacha Wilson stands out. His knowledge and experience of the wider digital market really is second to none. What makes him particularly good is his ability to communicate to and tailor to different audiences and provide a bridge between them, and his ability to get into the weeds with legal peers.'
- 'Harbottle & Lewis has offered invaluable support to our organisation over the past two years. Their personal and timely approach, niche practice areas, and the prior industry experience of a number for their lawyers are standout strengths.'
- 'Sacha Wilson is an incredible support to our business. We value his in-depth technology, data and industry experience; and his timely, pragmatic and perfectly-pitched advice. We can't recommend him highly enough. (We wish we could clone him in every jurisdiction!)'
Key clients
- P&O Cruises
- Havas
- Interpublic
- Headspace
- MOB Kitchen
- Diageo
- Expedia
- Nissan
- De Beers
- Shein
- David Beckham
- Hamza Yassin
- Hunter Boots
- The Ozone Project
- Incorporated Society of British Advertisers (ISBA)
- Fnatic
- Take-Two Interactive
- Pokémon
Work highlights
- Advised Havas London on the ASDA Christmas 2022 advertising campaign featuring Will Ferrell.
- Advised P&O Cruises on its brand ambassador deal with the American singer and celebrity Nicole Scherzinger.
- Advised Ozone Project on its deal to onboard the BuzzFeed UK and HuffPost UK sites onto the Ozone Project advertising platform.
Lawyers
Leading Individuals
Practice head
The lawyer(s) leading their teams.
Sacha Wilson, Michael Lister