Lewis Silkin

Lewis Silkin is a go-to firm for advertisers, advertising agencies, technology companies and tech platforms seeking advice on regulatory, compliance and commercial work - including client, agency, influencer and talent agreements, as well as sponsorships and AdTech vendor agreements. Due to its regular dealings with the ASA and Competition and Markets Authority (CMA), the team is well versed in defending clients in complaints from regulators and challenging regulatory decisions through appeal procedures and litigation. Noted for its 'deep bench, incredible expertise, extensive experience', the practice is co-led by advertising and marketing experts Brinsley Dresden and Geraint Lloyd-Taylor. Brinsley, a reference for major brands and advertising agencies on regulatory issues, is seen handling a growing number of greenwashing and advertising law claims, while Lloyd-Taylor is recognised for his work with global brands, platforms and media owners as well as influencers, defending their campaigns and branded content from investigation by regulators. A specialist in media buying contracts, Jo Farmer often advises brands and agencies on negotiations. Giles Crown recently left the practice.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

‘Brinsley Dresden has provided immensely valuable advice to me, on countless occasions, in relation to marketing, brand and advertising problems facing my clients' brands. Lewis Silkin has been seen over decades as one of the - if not the - go-to legal brands in the marketing and advertising industry. In terms of its advertising and marketing practice, Brinsley Dresden is the jewel in its crown.'
‘Geraint Lloyd-Taylor is my go-to and is always super responsive and never lets me down in delivering both commercial and practical legal advice with a view to getting us where we want to be.’
‘They're the market leaders. They've got a deep bench, incredible expertise, extensive experience, and they are always there for me. Love them. ’
‘So smart, personable, available and practical. I can't say enough good things. Geraint Lloyd-Taylor is a rock star. Brinsley Dresden is one of the deans of the bar. Jo Farmer is amazing. A truly great team.’
‘Lewis Silkin provides pragmatic real world feedback to every instruction we give, and always feeds back in a succinct and digestible manner. ’
‘Geraint Lloyd-Taylor is a mind reader. He is able to predict our needs and the associated follow-up questions, saving lengthy back and forth. We're very lucky to have him on our business. ’
‘Not only do they have an inside out knowledge of advertising and marketing but their passion for it really shines through in a way I don't usually see. They not only answer the questions I ask but also the questions I should have asked. What has been particularly pleasing to see is their strength in privacy-related advertising issues. ’
‘Brinsley Dresden is the oracle of ad regulatory issues and should be the first person anyone calls with CMA/ASA queries. Jo Farmer effortlessly knows her way around media buying deals and can be counted on to parachute in at any time to save the day in complex negotiations. Geraint Lloyd-Taylor is an all-round expert when it comes to advertising and marketing matters.'

Key clients

Next 15
Omnicom
Uncommon
Havas
Wieden & Kennedy
Sideshow
Abbott Mead Vickers BBDO
adam&eveDDB
Primark
BP Oil UK

Work highlights

Advising Netflix on advertising claims and branded content, including advice on advertising policies, specific campaigns, and on a range of funding models.
Advising B&Q on the launch of their environmental green star scheme, including choosing a name, logo and assisting with the design of marketing collateral so that it is compliant with the CMA and ASA.
Advising Bonne Terre Ltd. on the defence of an investigation by the ASA into the appearance of a retired football player in an advertising campaign for Sky Bet.

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