Rated by clients as 'true leaders in the field', the team of 'smart experts' at Lewis Silkin advises on the full gamut of matters, including adtech vendor agreements, compliance with social media policies, and obtaining pre-clearance for television advertising. The group represents a diverse client base of brand and media owners, trade bodies, and social media platforms. 'Terrific lawyer' Brinsley Dresden heads the practice alongside the 'amazing' Geraint Lloyd-Taylor. Dresden is 'very knowledgeable' and has vast expertise in the negotiation of celebrity talent contracts and sales promotion campaigns; while Lloyd-Taylor assists numerous advertising agencies and brands with defence against ASA investigations and claims. 'Superstar' Jo Farmer is a 'terrific negotiator' who maintains an IP focused practice, frequently handling content creation issues for voiceover artists and talent.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'We primarily use Lewis Silkin for their expertise in dealing with the Advertising Standards Authority and advertising matters. They have very good industry knowledge; provide valuable insights; and have a good work ethos. The team are a friendly bunch.'
  • 'I have worked with Brinsley Dresden for around 10 years and he is my go to person. He is very knowledgeable and we value his opinion.'
  • 'They are the best! Smart experts who are responsive, true leaders in the field. The team is head and shoulders above everyone else. They are super practical, and are first call whenever I have an issue.'
  • 'Geraint Lloyd-Taylor is amazing. One of the smartest and most pleasurable lawyers to work with. Provides excellent practical advice to clients. Impressed with his command of advertising and IP law, and he's also an artist himself! His blog posts are informative and entertaining.'
  • 'Jo Farmer is a superstar, and Brinsley too! Jo Farmer is superb, responsive, and smart. Terrific negotiator. Knows when to dig in, knows when to yield.'
  • 'Lewis Silkin is the leading UK firm for tech, media, advertising, and marketing. They are an amazing firm. They are knowledgeable, smart, efficient and creative. It is always a pleasure to partner with them on a project.'
  • 'Brinsley is a thought leader in advertising law. A terrific mentor, terrific lawyer, and terrific person.'
  • 'The team I worked with was very lean, but composed of very talented lawyers who could deliver comprehensive and commercially sensitive advice in the drafting and negotiation of some complex media agreements.'

Key clients

  • Next 15
  • Omnicom
  • Uncommon
  • Havas
  • Wieden & Kennedy
  • Sideshow
  • Abbott Mead Vickers BBDO
  • adam&eveDDB
  • Suzuki
  • Associated British Foods

Work highlights

  • Advised a major international fashion retailer about the use of dark patterns by a competitor on its website. This includes the use of reference prices which are not genuine as the basis for savings claims and the misleading use of countdown clocks to put pressure on to consumers into making a purchase.
  • Acting for adam&eveDDB, the award winning creative agency behind the famous annual John Lewis Christmas ad, in relation to a high profile High Court copyright infringement claim over its John Lewis’s Christmas 2019 campaign.

Lawyers

Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Hall of fameLewis Silkin
Partner, specialising in advertising and marketing law and regulation, representing both brand owners and marketing services agencies across a broad spectrum of legal and regulatory issues.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Lewis Silkin
Partner: Jo jointly leads the firm's Commercial group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content. Her clients include brand owners, content creators, communications agencies and media platforms. Jo is recognised as a leading lawyer in the field of advertising and brand reputation in legal directories.

Practice head

The lawyer(s) leading their teams.

Brinsley Dresden, Geraint Lloyd-Taylor

Other key lawyers

Jo Farmer, Giles Crown